About what and why?

A new Prada portfolio is scorching social media

While here the winds are blowing around a sponsored promotion of the Nida laws, overseas fashion influencers are busy promoting the new Prada bag.

So what's the whole story about?

We scrolled through the feed and came back with conclusions

Eleanor Dvir

03/07/2022

Sunday, 03 July 2022, 08:41 Updated: 09:00

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Actress Julia Garner from "Inventing Anna"

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In recent days, it has been difficult to avoid the debate that has taken every good part of the Israeli media by storm - promotion (online) for a fee.

While no one has asked us if we agree to the deal and the exercise, for some people here it is a livelihood and for commercial entities it is an up-to-date way to advertise their wares.

With your permission, we will skip our expression regarding the purity of the family, nida or a visit to the mikveh, we will only mention that if someone receives a reward for mentioning one product or another, both material and conceptual, proper disclosure must be attached.

Sponsored content should find that it is.

That's the whole story.

Contrary to the religion and values ​​it represents, a new and surprising actress in the genre, it can be cautiously stated that most of us have long since developed an indifference to the fact that the fashion industry promotes itself in paying slash rewards by anchors capable of influencing public opinion.

One can easily identify posts that are actually an advertisement by the very branding and in other cases enough a prominent logo in a multi-follower account to understand that someone here has received a lucrative incentive for photography.

This is how it is, there are people who are willing to pay for a logo that hangs on their body and there are those who are paid for walking around with the same logo in public space.

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Such is the new Prada symbol bag that fills the feed recently courtesy of a host of powerful fashionistas including model influencer

, Scandinavian

and

as well as

's little sister who is

strengthening herself to a 4.4 million empire.

The Prada Symbol handbag series,

, which closed an Instagram campaign with the names mentioned above (and a few more) is actually the Italian fashion house's obvious answer to the canvas monogram handbag trend that has been in a continuous comeback for several seasons.

There are some for all the big names, among the most notable of which are Gucci, Saint Laurent, Versace, Stella McCartney, Louis Vuitton, Celine and Dior, and it really is time to get into the picture of who is responsible for some of the most sought after hits of the period.

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What's beautiful about Prada's monogram series is that on the one hand there is a strict adherence to the rules of the format with a classic design that includes a canvas body that presents a branded repetitive print in two shades plus a fine leather frame and details, and on the other hand The multiplier.

The end result gives a refreshing shake to the color block look, currently in black-beige, navy-white or brown-white combinations, with the geometries of the triangles trapped within rectangular frame shadows of different sizes casting a coveted modern touch in the timeless style of the bags.

This cooperation will probably not be offered to the influencers of our country, but perhaps the income from the promotion of family purity can help them purchase the portfolio at prices that are at least equivalent to Nida (1,600-2,000 euros).

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(@ nike.martens)

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