Do not compromise: You can also go on a field trip in style

Wanted?

A walker?

Or a benefactor by nature?

With the right terrain shoes you do not have to compromise on performance, nor on style.

Tali Arbel went (literally!) And checked

Tali Arbel

03/07/2022

Sunday, 03 July 2022, 11:13 Updated: 11:40

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SPEEDGOAT 5 shoes for women - NIS 699 (Photo: PR Hokka)

Going out to the field very early in the morning, whether it is for a walk, ie: one-on-one quality time with yourself, or for a family trip in a mountainous area that you have planned and can no longer cancel, is always a challenging task in itself and no doubt a suitable shoe .

Whether you are running, walking, amateur or professional hikers who are competing and debating which shoe to invest in?

Here are some things you need to know.

After all, walking or running are always in season, which means that the search for the best outdoor shoes for women is on.

Some prefer "short and interesting" trips in nature or in the city, others like hiking trails at every opportunity, Saturdays and holidays, and there are purple units that belong to the extreme genre that are adventurous hikers on challenging routes and carry weights on their backs - after all, not just endurance- Lung and the months of training invested will bring them to the finish line or goal set, although suitable and equal shoes are the ones that will often dictate the outcome as well as the experience.

Wherever we look, it seems that more and more women are converting the comfortable run on sampled asphalt to challenging off-road runs.

But in order to jump between rocks, thorns and other obstacles, you must be equipped with special shoes that will meet the task.

But as important as fit, convenience, and performance are, most of us are drawn first and foremost to the pitcher and not necessarily to the content it carries.

That is, most women are not willing to compromise on visibility even when they go out into the field.

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In collaboration with max

Run in the field in style.

Hokka (Photo: PR Hoka)

Just for you, dear and athletic women, to the HOKA Solutions Company.

The company is launching a new collection of hiking and hiking shoes that offers a wide range of professional models and the famous maximalist oversize design, which are committed to providing the perfect balance between sneakers and impressive outdoor capabilities.

Hokka's new hiking and hiking shoes are characterized by comfort, low weight, neutrality in movement and combine maximum cushioning with ultimate terrain grip.

The collection offers shoes suitable for all types of soil - rocks, stones, kurkar, fields, sand, mud and water and road crossings, as well as solutions to terrain challenges - toe protection, ventilation and evaporation, improved sole grip on all ground routes or wet tracks, and a unique lacing system for hugging Optimal and fast of your foot.

But what about the style?

To test the issue, we locked up the famous SPEEDGOAT model and joined Galit Birenbaum-Navon, Hokka's marketing director, for a light walk under the blazing sun on the sands of Ein Avdat in the Negev.

"More and more women are realizing the importance and enjoyment of hiking," says Birnbaum-Navon, who is also an ultra-marathon runner and a woman who at five in the morning already marked V for today's sports activities, "and our brand seeks to address this market."

CHALLENGER ATR 6 shoes - price NIS 699 (Photo: PR Hokka)

To what extent has the visibility and style index taken place in the design of the new field and hiking collection for women?

"The fashion aspect is gaining momentum year after year in Boca and you can see how there is a significant and noticeable change, both in the look and design of the new models, and in the colors of the shoes. "Working with fashion brands. In recent seasons, fashionable elements have been incorporated, mainly in the uppers of the shoes (the upper part) in the form of advanced materials and innovative color geometry."

"Unequivocally yes. From our experience with customers, style and appearance are very common requirements, 'that it will sit well and beautifully on the foot.' "For the customer at the level of design, the fit to the foot and the experience of comfort while measuring the shoe, and after this stage, when there is already a fit, we present them with a variety of colors that each model has in order to find the color that suits their taste."

"More and more women are realizing the importance and enjoyment of hiking."

ANACAPA MID GTX 4 Price NIS 949 (Photo: PR Hokka)

"HOKA's current look at the global population of runners, walkers, hikers and fashion enthusiasts has led it to choose FLY HUMAN FLY's marketing strategy," Birnbaum-Navon concludes. "A way - which anyone can. As a result, both the designs and the colors have been greatly influenced in the collections that are coming out these days, because in the end we look at the shoe and want to love its look and our look in it."

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