(ANSA) - ROME, 03 JUL - '' Excellent ratings yesterday, Saturday 2 July, for the Palio di Siena 2022 in its debut exclusively on La7.
The historic race broadcast live from 19.19 to 20.35 (commentary and commentary entrusted to Pierluigi Pardo and GiovanniMazzini) achieved a 10.5% share with 1,229,851 average viewers, peaks of 13.74% and 1,732,056.
Excellent also the result of the special that preceded the event (17.28 -19.18) which totaled 7.4% share with peaks of 9% dishare ''.
7 underlines this in a note.
"It was a great team effort of La7, to give the public the magic of an Italian event famous all over the world" commented the director of La7 Andrea Salerno reached by telephone from ANSA.
"Thanks to Pierluigi Pardo to GiovanniMazzini and thanks to the Consozio del Palio. But above all thanks to all those who have worked with quality behind the scenes to allow all this".
As regards the audience during the day (07.00 / 02.00) La7 was sixth Rete with 4.17% share ahead of Retequattro (3.40%), while with 9.36% share it was third Reten in the 18.00 range / 20.30 behind only Rai1 and Canale 5.
Great success also on the social networks of La7: in fact #paliodisienae was the first trend topic on Twitter, the broadcaster points out.