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The pharaohs, all-round icons

2022-07-03T18:10:07.795Z

At the Mucem, in Marseille, a funny exhibition retraces the myth of these sovereigns even in today's advertising or rap.



Nefertiti with a gas mask, spray-painted on a wall in Cairo during the Arab Spring.

The same as a supermodel in an advertisement for women's underwear.

And again: Rihanna adorned with her jewels and making the cover of an issue of

Vogue Arabia

Not far from other posters.

With the cat Ramses touting croquettes.

Or Ramses himself happily declaring that he was

“raised in Banania”.

In the years 1960-1970, the name of this sovereign was also used for a car model, for pencils, for condoms (a copy, presented in a window, attests to this).

As for that of Cleopatra, it was used for cigarettes, bottles of milk, even for the brand of a whiskey distilled in… Nepal!

Read also

France returns to Egypt 114 antiquities looted during clandestine excavations

In Marseille, at the Museum of European and Mediterranean Civilizations (Mucem), in the last and very funny chapter of an original journey, which traces the myth of the pharaohs and its all-out exploitation from yesterday to today , we still come across a Nefertiti sewing machine…

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Source: lefigaro

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