Cut-out swimsuit, brushing and giant poodles: Kim Kardashian is transformed into an 80s heroine

Pamela Ewing in

, Jill Munroe in

, or Abby Fairgate in

… Kim Kardashian summoned the icons of 80s soap operas during the latest campaign for her

brand .

On Saturday July 2, the American reality TV star unveiled on Instagram the first pictures signed Nadia Lee Cohen of her new collection of swimsuits, which will be available on the 6th. Star of her own campaign, the mother of North West has chosen to set the stage in an ultra-kitsch retro setting directly inspired by the world of eighties soaps.

XXL brushing, peroxidized blond hair: Kim Kardashian reveals herself, completely transformed, in a selection of golden or silver metallic bathing suits, ultra sheathing and cut that perfectly fit her sculpted body.

A nod, not disguised to the cult of the body of the 80s. Ultimate kitsch detail of this campaign: royal white poodles, just as dolled up, wisely seated at his feet.

Read alsoThe impromptu selfie of Kim Kardashian and Anna Wintour, bob cuts and impeccable brushing

The power of excess

Bright blue eye shadow, ultra-tanned complexion, XXL jewellery… Kim Kardashian played with excessiveness and excess in this campaign.

An aesthetic that also recalls that of bimbos, between opulence, assumed sexy posture, and self-affirmation.

A character in whose skin Kim Kardashian has no trouble slipping into.

And that she keeps reinventing.