Successful Method of Channels: The False Promo of "Big Brother" | Israel today

"Immediately, the drama in the live broadcast," the promos promised.

How they like to ensure greatness and besieged.

The high feeling from the high ratings is addictive, and Sunday is a weak day so you have to make some noise from some noise.

But the size of the promise in the promo is the size of its shards of shattering in the face of reality.

The promo, for those who were lucky and missed the suspense, promised to reveal to viewers the great drama that took place at home on Saturday night during the live broadcast.

The big quarrel in the "Big Brother" house // Photo: From the show

• Following the quarrel episode: Hundreds of complaints to the other authority

So wait, maybe Bar got up in the middle of the night walking on the moon with a knife between her teeth towards Talia's bed?

Or maybe Dianthanal decided to cut out of the house out of hunger, go up the stairs and down some pizza triangles at the pizzeria near Neve Ilan?

Maybe half of the house got infected in Corona because of one of the ninjas who worked in the yard on the Bible mission?

Countless truly "dramatic" situations could have happened and kept that bombastic promise.

but no.

So what really happened?

Another ugly quarrel-like quarrel full of routine insults, in the style of heartfelt wishes on "Who made you?" And "You are zero" and "You are selfish" between Dianthanel and Talia around washing dishes.

A quarrel whose extension continued to erupt violently near the smoking ashtray, with the symptom being a queue for someone to smoke now.

Seagull enters Tim Talia and Bar enters Tim Dianthanel.

The jarring tones went up too high and the slams on bullying slipped too low.

"You are not hi-society, you are from the neighborhood," Bar shouted to the sky about Talia as if the words had stood in her throat for too long and rotted.

And lo and behold, now we can say that the house is divided and we have a title for the promo.

This asynchronous gap between promo and reality, certainly when processed into reality prime time, is already familiar to us.

This is the channels' successful method of attracting a few more viewers.

A method that actually sustains more of the same: the cycle of intrigue, division and rift in the guise of bullying.

And this is a serious Hall cruise in itself.

And in general, why are ugly and violent quarrels, which in practice contain zero proper content, or content at all, called "drama" promoted in promos?

If nothing else on the show - neither the missions nor the integration of the people - creates a drama that we would all be happy to see and get mad at in front of the screen when we watch it, maybe it's worth thinking about changing the format?

Or at least, in promos?

But we are also to blame, and perhaps even most of all we are to blame: watching, complaining, and continuing to watch piously.

Maybe sometime in the future a law will be enacted with a warning sign on the promo display like on cigarette packs.

Something like, "Warning: The promo distorts the reality that it is toxic anyway."

Until then, the second authority, expected a flood of inquiries on the episode that included bullying behavior towards tenant Talia.

Were we wrong?

Fixed!

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