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Can the metaverse save Pierre Cardin?

2022-07-05T17:06:30.855Z

Pierre Cardin would have celebrated a hundred years this Saturday. On this occasion Rodrigo Basilicati-Cardin, his nephew and CEO of the brand, orchestrated in the couturier's Venetian palace, a "sustainable" parade of historical and contemporary pieces, in front of 120 licensees. Asking the question of...



To an insistent journalist, asking him what he had planned for the sustainability of his business, Pierre Cardin, shortly before his death, replied: “

After me the deluge

”.

Thus, if he had left more moral than notarial instructions, so that his collaborators, many of whom spent their entire careers at his side, be kept, he did not settle the question, during his lifetime, of the 22 heirs he had mostly never met.

Today is the difficult mission of his nephew, Rodrigo Basilicati-Cardin, torn between inheritance rights (which the Dutreil contract would allow to reduce but which imposes not to touch the company for several years) and the want the brand to last.

Another crucial issue, should we relaunch fashion or continue the licensing system that the visionary couturier set up half a century ago?

Read also

Rodrigo Basilicati Cardin, a legacy that flows naturally

To this last question, Rodrigo Basilicati-Cardin responds frankly: "

We want to continue to rely on our licensees

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Source: lefigaro

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