An application for approval of a class action lawsuit against Yael Bar-Zohar, Shai Mika and the association "Shaashani Isha" ("Women Leading Change") was submitted to the Tel Aviv District Court, due to a sponsored promotion of the issue of nida protection by celebrities.
The applicant demands compensation of NIS 300 for anyone exposed to the publication.
According to the request, this is a covert advertisement on social networks that was hidden from the audience and presented as an authentic interview by Yael Bar Zohar and Shai Mika, which was published on YouTube about two weeks ago.
As you may recall, the conversation between the two dealt with issues of immersion in the mikveh and saving Nida on Mika's part, a matter that caused a stir after the video was published.
Shai Mika in an interview with Yael Bar Zohar
A week later it was revealed that the two had been paid for the interview.
The applicant, who was exposed to the interview and subsequent publications, did not know in real time that it was marketing and sponsored content, and now felt "sadness, insult, anger, frustration and a sense of contempt for her and her rights," the petition said.
"Smoking a Woman" responded: "We reject the annoying, trending and unnecessary request, which is detrimental to women in particular and to democracy in general.
This is a claim whose whole purpose is to create self-publicity, silence and intimidation, against the values of Judaism, which are in no way 'only for the religious' but for all of us, man and woman according to their personal choice.
Beyond that, a consumer deception can not be attributed to the association while operating non-profit, selling nothing, and all its activities and intentions relate to values.
Moreover, the class plaintiff also does not claim any damage caused to her, and not in vain. "
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