In June 2021, Amazon won under the nose and beard of Canal+ the broadcasting rights to 80% of Ligue 1 and Ligue 2 until 2024. The e-commerce giant had barely two months to prepare before the resumption of the championship in August.
Race results a year later?
"
Subscriber feedback has been very positive
," said Alex Green, CEO of Prime Video Sport Europe.
Without advancing figures, neither on the number of customers recruited, nor even on the audience of the matches.
In order to give a boost to its recruitment campaign, Amazon has announced a new, more advantageous price offer.
The American giant will offer a Ligue 1 Season Pass for the entire season at a price of 99 euros.
Those who subscribe between July 11 and August 28 will be able to benefit from the promotional offer at 89 euros.
Until now, consumers had access to L1 and L2 on Amazon for a monthly subscription of 12.99 euros.
They can also…
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