DoDo, the Italian charms jewelry brand, arrives in Israel, and opens the brand's first flagship store in State Square.
The store, which extends over two floors and is about 65 meters in size, was designed in the design spirit of the brand with furniture that came especially from Italy to Israel.
The brand was founded in Milan in 1994 by Pomellato, both under the global luxury group Kering.
The group manages the development of well-known fashion houses, leather products, jewelry and watches that include Gucci, Bottega Venta, Balenciaga, and more.
The idea behind the DoDo brand was to create a luxurious and everyday piece of jewelry.
The evolving Italian brand boasts iconic jewelry collections, limited editions and more than 200 unique charms inspired by nature, agendas, zodiac signs and fun.
The fashionable jewelry is worn in layers and combinations of several items, a trend that is very popular among fashion enthusiasts.
Photo: Shai Kedem
The design of the brand's stores is characterized by round and soft shapes and lighting that create intimacy and a sense of welcome in a designer apartment.
The special furniture and the various surfaces in the store are painted in pastel shades of pink, pale gold, gray and green.
And what about the prices?
As befits a super brand, the jewelry in the store starts at NIS 300 and reaches up to an amount of thousands of shekels, depending on the type of jewelry train.
Linara Gianli, the brand's franchisee in Israel, said that "I was privileged to bring to the Israeli audience a brand about Italian in the field of jewelry that advocates uncompromising quality."
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