Felipe Cabrales, new CEO of PRISA Media America

Felipe Cabrales Urdaneta, new CEO of Prisa Media América.

PRISA Media has appointed Felipe Cabrales Urdaneta as the company's new CEO in America.

With this appointment, the Group continues to take steps in its commitment to the Spanish-speaking market.

Cabrales will combine his new responsibilities with the general management of Caracol Radio, a position he has held since 2020. With a long history in the media sector, within his new functions Cabrales will direct the product and business operations of all Caracol Radio assets. PRISA Media in the continent and will work together with Fernando Carrillo, deputy director for Latin America of PRISA Media, in promoting the Group's media as generators of debates and backbones of the region.

The appointment is part of the company's expansion strategy and the positioning of its global brands (El PAÍS, Diario AS, Los 40, Podium Podcast), as well as its local ones.

PRISA Media's radio stations are leaders in Colombia, Mexico and Chile, with Caracol Radio, W Radio, Dial, ADN Radio, FM Dos, Ke Buena, Tropicana, Radioacktiva, and Bésame.

Carlos Núñez, executive president of PRISA Media, explains that “positioning in the American market is key to the Group's growth.

The appointment of Felipe Cabrales, an excellent professional who knows the market, allows us to continue working in an inclusive and more agile structure in decision-making, increasing the potential of our brands and strengthening the leadership position of our media in the region”.

For Cabrales, born in Barranquilla in 1977, "it is a great pride to be in charge of the company in America and to work for the consolidation of the main media group in the Spanish-speaking world, with global brands such as El PAÍS, AS, Los 40 and the local strength of our leadership in countries like Chile, Mexico and, of course, Colombia.”

The CEO will continue to lead the management of Caracol Radio, the first radio group in Colombia, a position he assumed in February 2020 and in which he has achieved significant results with growth both in music radio and in his commitment to the digital business .

Cabrales Urdaneta is a graduate of the Universidad del Norte and during his 25-year career he has directed important media outlets in the region at Caracol Radio, Discovery Communications, and agencies such as Mindshare.