Some of you may not have noticed, but recently a new logo has appeared on our TV screens that is supposed to signal to us when it comes to commercial content that comes to us while watching one of the entertainment programs.
He appears for a brief moment in the corner of the screen at the opening of the show and also back from a commercial break.
Two weeks ago, the network was in turmoil over what became known as the "Nida Campaign," in which a number of celebrities recounted their personal experience in keeping the mitzvah, when in fact it was sponsored content and they received money for it.
The parties disagreed as to whether this was the right way to advertise religious values and whether such publicity required proper disclosure that it was marketing content.
In general, consumer and regulatory awareness of the whole issue of marketing content and covert advertising has undergone a welcome change in recent times.
But why when it comes to political marketing content do we not get the same due diligence?
Every contestant in the primaries does everything to gain a few minutes of fame on TV, and if possible then in the prestigious slot of the new editions.
Such publicity can give him exactly the votes that will turn his candidacy from a hopeless curiosity into a realistic place on the Knesset list.
The cost of living we have experienced in recent months in almost all areas of our lives also brings with it a variety of social protest initiatives.
Some are more successful and some less so.
Yesterday, the main edition of News 13 aired an article by Noa Cohen about a parents' protest against the Kimberly-Clark company's intention to raise the prices of Huggies diapers.
Propaganda under the guise of popular protest.
Yaya Fink in News 13,
Apparently another article like all the articles.
But then when we interviewed the protest initiator, a red light came on.
The one who was presented with pain for two and the one behind it is Yaya Fink.
For those unfamiliar, Fink is currently running in the Labor Party primaries.
But in the news system 13 did not think to give us proper disclosure that in fact this is a politician during an election period.
But here it does not end.
The article interviewed two other mothers who joined the protest, and who spoke about the economic difficulty of raising children at this time.
The women, two Granot-Loveton and Laura Tlinowski were presented, respectively, as mother of baby and mother of three.
Everything is innocent and something that seems to come from the field.
But a brief Google search revealed an interesting connection between Fink and Granot-Loveton and Talinowski.
It turns out that, quite by chance, the three of them used to be Shelly Yachimovich's assistants when she was a Knesset member.
What's the chance, eh?
The connection between the three actually continues in a joint work on the Democratic TV channel and in a variety of initiatives.
Talinowski herself appears on Fink's website as recommending that he be selected in the primary election at work.
The friendship between the three and working together to achieve their social and political aspirations is of course permissible and even blessed.
But from News 13 I would expect proper disclosure when they present a protest as popular, with political interests perhaps behind it.
And let's end as Xia Fink likes to tweet on Twitter: Covert advertising - this is not my Judaism.
Were we wrong?
Fixed!
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