After several years without a concert, Pernod Ricard Live Music has finally resumed service.
As early as 1988, the brand launched major outdoor summer tours, thanks to a removable and mobile stage specially designed for this purpose.
The enthusiasm of the public was immediate, and the greatest groups gave memorable concerts there.
It is of course in Marseille, where the Pernod Ricard group originates, that this relaunch evening took place last weekend.
The leading poster captivated fans, and the 9,000 seats were sold out in a few minutes.
At the opening, Nassim, a young rapper from Montpellier with contagious good humor, had the difficult mission of electrifying the public despite the blazing sun.
He was succeeded by the pretty Franco-Palestinian Carmeline, winner of the Pernod Ricard competition, but still a little green for the stage.
The convolutions of a peroxide-haired videographer following her step by step diverted the audience's attention and weakened the singer's stage presence.
Before the long-awaited arrival of the rapper SCH, the formidable duo Dospunto warmed up the public with very catchy titles.
The two rappers had it all right: a great stage performance and finer texts than we were entitled to expect.
Finally, the SCH headliner, whose real name is Julien Schwazer, set the audience on fire.
The rapper now seems to be at the height of his notoriety.
It must be said that since his adolescence, he has dedicated himself to his career with the energy of a lion.
He appeared on stage in sunglasses, his hair pulled back to the millimeter and blazing in a beautiful silk shirt.
In current rap, image is paramount and SCH has understood this well.
But where to put the cursor between appearance and the truth of the heart?
Between what we give of ourselves and what the public asks for?
Does he really think he inspires youth?
His manager abruptly interrupted our interview, while we were questioning the star at the end of his concert on the political and social function of a rapper.
The last guest of this concert was Kungs, a DJ who does not speak, or hardly speaks.
But what a point!
We understand that the little prince of electro makes an incredible international career with his music, and that he puts the public in weightlessness.
After SCH's low-key rap, viewers seemed to enter a bubble and float there.
A great character behind his turntables, Kungs succeeded in an incredible way to pass the ramp, without adding to it, without haranguing the crowd, undoubtedly because his compositions have this universal something which speaks to the unconscious of the public.
A good dose of well-being.
