OVS buys the Les Copains brand for 1.4 million and prepares for the relaunch.
The historic brand that established itself between the 70s and 90s and became known among the young public for its iconic striped minipulls and cold wool jackets and which since 2019 is owned by Super of the Zambelli family and has been declared bankrupt by the Court of Bologna last March.
The acquisition, which involved the brand, "is part of OVS's strategy to strengthen its product development and distribution platform, with the aim of expanding the audience of visitors and being ever closer to the different lifestyles of customers. "specifies a note.
The Les Copains collection will be included in one of the group's brands.