Followed by more than 39 million subscribers on Instagram, Georgina Rodriguez is a medium all on her own.
An audience that has something to make brands dream, and which the Italian label Genny hopes to seize by calling on the Spaniard to embody its fall-winter 2022-2023 campaign.
Under the eye of photographer Vanina Sorrenti, Cristiano Ronaldo's companion posed in a locker room where strong femininity is combined in a tight and sculptural coral dress, games of transparency and a highly belted fuchsia coat.
The photo shoot took place in a graphic and raw mansion designed by architect Joaquin Torres.
And the result shows a slick aesthetic, intertwined with the sexy DNA of the Italian brand infused by Gianni Versace in the 1970s, when he was its artistic director.
A vision of fashion today in the hands of Sara Cavazza Facchini.
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Georgina Rodriguez in fuchsia pink, the ultra-trendy color of the moment.
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Read also"Elle, Georgina": portrait of the not so discreet companion of Cristiano Ronaldo
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Georgina Rodriguez poses in a sculptural sequined orange dress.
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"A way of life"
In a video accompanying the first shots of the campaign, Georgina Rodriguez explains that fashion is for her “a way of life”.
The 28-year-old influencer has actually built her life – at least the last part – around clothing.
Her meeting with Cristiano Ronaldo, for example, happened when she was a sales assistant for Gucci.
A profession that she continued to exercise then for Prada in a
corner
located in the shopping center of Corte Ingles, in Madrid.
Under attack from many paparazzi, Georgina Rodriguez had been forced to resign.
After that, she got caught up in the influence game, posting her flamboyant and luxurious outfits on her Instagram account.
One step calling another, the young woman ended up starting a modeling career in 2017, with the help of the Uno Models agency.
Today, it is not uncommon to see it also displayed in the front rows of fashion shows.
As was the case last June, during the Jacquemus fall-winter 2022 show, in Arles.
In her sensual black dress, in the middle of the salt dunes, we only saw her.
