"It is a great privilege to be able to help restore part of its beauty to Rome with the restoration of the statue of the Goddess Roma. I have been working in my company for 25 years, since I was 19, and being able to celebrate with a parade in Piazza del Campidoglio means also a commitment in other aspects, such as helping to create value in the territory. The SS 2023 collection as well as its presentation will be innovative, a year zero for me, a dialogue that connects fashion to the city as well as to the Ryder Cup that I will host in the Marco Simone Golf Club next year. The restoration of the Dea Roma will begin the day after the parade to be held on September 12th ".
Lavinia Biagiotti, president and CEO of the group of the same name, announced the news on the phone with ANSA.
Biagiotti therefore chooses Rome for the second time in a row as a stage to parade.
The Capitol, the heart of Rome, will be the set of the Laura Biagiotti fashion show, a unique stage in the world to which the brand is significantly linked.
In fact, the Biagiotti Group has restored the Cordonata del Campidoglio designed by Michelangelo and the Two Dioscuri that guard it to their original beauty, and the Fountain of the Goddess Rome, whose works will start in the days following the show.
The international vocation of the Biagiotti brand, the first Italian brand to show in China in 1988 and in Russia in 1995, is combined with the strong bond with the territory.
(HANDLE).