At the exact opposite of the 'click and collect' there is a whole world of high typical Italian craftsman who makes long delivery times his forte.
An example?
The minimum time for making a classic 180x300 cm tablecloth: 4 months, which increases according to the chosen embroidery.
In a fast world, here is the choice of the Florentine firm Taf, Florentine artistic tablecloths, founded in 1919 by the family of Tuscan embroiderers Cappellini and Chiti, which goes "completely against the current", as Silvia Cappellini explains, which carries on the family tradition.
This is not new, this is the tradition of the company: the times for the realization of the creations are long, "you have to make the design, which then needs to be perforated and therefore passes into the hands of the workers", continues Cappellini, recalling the great experience needed in this handiwork of centuries-old tradition.
At the moment they are preparing a 720 x 180 cm tablecloth, with the customer's drawing: one year for delivery.
The business model is slow because tablecloths in all formats and sizes, sheets, as well as layettes for newborns and children's clothing are all strictly hand-embroidered with unique designs.
About 5,000 drawings in the archive, from the 1950s to the 1990s, which can then be customized.
"Times are long", continues Cappellini,
It all started in the laboratory in via Por Santa Maria in Florence, founded in 1954 by Cavalier Luigi Cappellini and his wife Clara, who had returned to Brazil for a few years, where they went in search of fortune immediately after the war, engaging in the coffee trade. and in hospitality and catering activities.
Since then, the venue, renovated in 2018, has welcomed celebrities from all over the world in search of one-of-a-kind pieces made with care.
Among the many, the company remembers having made kits for queen brides, having welcomed spouses of great Italian and foreign heads of state, stars of international cinema and having created tablecloths for embassies and royal banquets.
For those who wonder (naively) if e-commerce is a viable path, the answer is clear-cut.
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We do not do online shops - concludes Cappellini - our items need to be seen and touched.
We have a site where we show what we do, a customer can ask us a request and we send photos.
In addition, the only thing we do online is with Moda Operandi, where we have articles for sale ". (ANSA).
