Strawberry is the queen of the table of Italians of all ages, obtaining almost half of the preferences (40%), while among Millennials and Gen Z banana and peach triumph, with 44% and 38% respectively.
This is what emerges from a Bva-Doxa research commissioned by the 'anti-waste delivery' Babaco Market on the habits of Italians at the fruit and vegetable counter.
It turns out that 66% consume fresh fruit every day and 93% weekly.
In terms of vegetables, tomatoes (47%) conquer the podium, reaching 55% in the 55-64 age group, followed by potatoes (35%), which rise to 57% among Millennials.
Age aside, according to the survey, in the ranking of fruit there are cherries (32%), melon and watermelon (32%) and apple (29%), while among the vegetables zucchini (42%), salad (35) stand out. %) and legumes (26%).
The purchase criteria bring out differences but also similarities between the different generations.
The local / Italian origin is a fundamental driver that grows with age, to the point that it is in first place for 46% between 55 and 64 years of age.
On the other hand, good taste and controlled origin are a priority for the youngest (between 18 and 34 years of age).
But what brings everyone together is the attention to price and the lack of importance to the 'perfect' aesthetics of fruit and vegetables.
As well as freshness and seasonality.
There is no room for frozen fruit and vegetables below 10%.
Finally, as regards the purchase channels, 30% use specialized websites / apps at least once a month, while 25% rely on solidarity purchasing groups (Gas);
