Rewe campaign surprises customers - "Isn't that tasteless?"

Created: 08/04/2022 05:16

By: Victoria Krumbeck

Rewe surprised the community on Twitter with a Maggi shelf.

The users feel reminded of the GDR - and suspect a diversionary maneuver.

Munich – Almost everyone will have a bottle of Maggi in their kitchen.

"Würze", as the product is officially called, has been popular for years.

Meals can be refined with it.

The spice mixture is hard to imagine for her fans from the kitchen.

Whether as a salt substitute for the breakfast egg or to refine soups - the brown seasoning liquid is used in many places.

The love of the Saarlanders for Maggi even goes so far that an ice cream parlor in Saarbrücken offers Maggi ice cream.

In a supermarket, a customer now made an absurd discovery.

Because most people have probably never seen as many Maggi in one place as in the market, which according to the customer is a Rewe branch.

Rewe shelves are completely full of Maggi bottles - customers are amazed

The Rewe customer photographed what he found and posted it on Twitter.

The posted image is lightly described - it is of a shelf filled from bottom to top with Maggi bottles.

The user jokes: “I saw it at Rewe today.

Isn't that tasteless?” Apparently he's not a supporter of Maggi's “spice”.

Rewe shelves are full of Maggi bottles – customers suspect empty shelves are a distraction

In the comments, many users discuss the confused picture.

"There is still this sign for the released number of pieces when buying!" Wrote a user.

"Makes sense - fills in the empty space left by oil & toilet paper," commented another user.

Another wrote, also with reference to hamster purchases: "They just have to say there aren't any more, then it'll be gone quickly."

Some users are reminded of GDR times: "This is what it looked like in the GDR when you wanted to hide the fact that something important wasn't there." look empty.” It is not known whether these cases concern citizens who grew up in the former GDR.

In the Rewe, a customer found a shelf full of Maggi bottles.

© Screenshot Twitter

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Rewe branch fills entire shelf with Maggi bottles - "Every Saarlander is happy about that"

However, the Maggi photographer did not reveal where the Rewe branch is located.

A few users know about the love of the Saarlanders for Maggi: "You were in Saarland, they drink it from shot glasses," asked a user.

Another was sure: "Every Saarlander is happy."

Some also suspect that the bottles are intended to distract attention from the empty shelves in supermarkets.

“A lot sells a lot.

And or the neighboring products are currently not available.

No retailer then leaves shelf space free for several days.” Photos taken by a customer in a Netto branch show that sold-out goods are not always replaced.

The customer complained about sold out goods and empty shelves.