Zendaya and Lewis Hamilton see life in pink in the new Valentino campaign

A duo at the top.

This Wednesday, August 3, Valentino unveiled some photos of its new fall-winter 2022 - 2023 campaign. We find Zendaya, muse of the Italian brand for two years.

And at his side, a more unexpected guest: the British Formula 1 driver Lewis Hamilton, who slipped his athletic build into Valentino's bright pink locker room.

All the photos taken by Michael Bailey-Gates show monochrome looks, in the

shade developed by artistic director Pierpaolo Piccioli.

Thus, we can see Zendaya wearing a short minidress accessorized with gloves, tights and platform boots, or even in an oversized suit.

Passionately pink and absolutely monochromatic looks.

Lewis Hamilton also lent himself to the game by donning a capeline shirt and pants.

Again, the

color is not lacking.

Former spokesperson for the IWC watch brand or even for L'Oréal Paris' "Mex Expert" range, the Formula 1 driver is thus enriching his fashion CV with this campaign, serving the

trend (including the idea is to dress all in pink) which has been causing a stir on social media since Valentino's fall-winter 2022-2023 show.

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Lewis Hamilton, star of Valentino's fall-winter campaign.

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Unleash the ordinary

Pierpaolo Piccioli then introduced his

developed exclusively for the Italian brand.

In an interview with

, he had described this color as "bold, strong, fluid and extravagant".

"A shade to sum up everything I love about fashion and everything I choose to represent: freedom from the ordinary, a space to be yourself, a strong symbol for equality and love" , he added.

And to continue: "In my work, I have to be able to tell and share my values ​​through a single image, I wanted to apply the same paradigm to a color".

A pink, therefore, to break down barriers.