Full recovery for foreign tourism in Italy even if with a different trend in the different markets.
It emerges from a study by Confcommercio:
American tourism is growing
which, thanks also to the strong dollar, returns to the levels of 2019 with 4.4 million presences in accommodation facilities between July and September,
Asian tourism is reduced, Russian tourism almost eliminated
.
Overall, the tourist spending of foreigners in Italy for July-September will be
17 billion
, thus returning to pre-Covid values, with a share of spending by Americans of over 2.1 billion euros, a value 20% higher than that of 2019.
Also
at the European level
there is a constant recovery of foreign tourism towards Italy.
The trend for summer 2022 seems to be quite in line with the 2019 data.
Spain
in the four-month period June-September is expected to recover the 2019 passenger values with around one million passengers.
The
UK
continues its month-over-month recovery compared to 2019 with a quarter in which arrivals are estimated at 16% to 6% fewer passengers than in 2019. This is a market with just under 2 million arrivals in the summer. , which before Covid had recorded good growth trends, especially in Central and Southern Italy.
German tourism
is recovering only in part
which, however, records a decline in arrivals by air by 27% compared to 2019 in July (an important month for the holidays of this market) and values that in any case remain 18% lower still in the forecasts of September.
Thanks to the effect of the
severe inconvenience recorded in airports
due to strikes and unrest, the leading incoming market for Italy - with almost 7.5 million arrivals in tourist accommodation facilities between June and September - would therefore risk partially missing the appeal of the recovery.
However, the mix of means of transport chosen to come to Italy comes to the rescue, which only involves air transport in 50% of cases.
The result is that, in the face of a foreseeable increase in German tourists compared to 2019 in the Italian destinations more easily reachable by own means and by road, in particular those of the North-East and the Center-North Adriatic, as confirmed by the data of traffic recorded on the A22 as early as May, we will still have low values, especially in the South and islands, where the segment with the highest purchasing power on average landed.
According to the Confcommercio study,
the pandemic and the Russian-Ukrainian conflict
are changing the behavior of travelers
, including foreigners, increasing uncertainty in travel planning: in fact, airline tickets are booked increasingly close to departure with a reduction of the time between the purchase and the actual journey that passes, averaging between the main origins, from 79 to 61 days (for Americans from 103 to 80 days, while it is even more than halved for the Japanese from 76 to 32 days).
In any case, it is clear that a large part of the Italian tourist recovery, especially for this summer season, will depend on whether or not the inconveniences in air transport continue.
Sangalli: "Foreign arrivals are good, tourism is a priority for the next government"
"The return, after three years, of foreign tourism, helps to consolidate our economic recovery. The prospects, however, are uncertain due to the decrease in consumption, of the unrest in air transport and the unknown pandemic. It is therefore necessary that support for the tourism sector be among the priorities of the next executive in terms of combating expensive energy and reducing the tax burden ".
To say it is the president of Confcommercio Carlo Sangalli.
