If we were to bring together the companions of our summer vacation, sunglasses or eyeglasses would probably be in the tightest list.
The one where the absolute essentials rub shoulders.
Each summer has its pair, each journey has its light, and each adventure has its story.
The story told by Gucci for its Eyewear 2022 collection begins in the attitude and self-confidence of the singer and the musicians of his group.
The campaign imagined by Alessandro Michele to give life to this Eyewear collection is also inspired by this very special atmosphere of a band on tour.
The first story takes us on a tour bus with Lou Doillon and his musicians, while the second accompanies the Chinese actress, Ni Ni, also on the road between two concerts.
The glowing light, between dog and wolf,
of these two mysterious stories recalls the one that illuminates California.
Around them and on their shoulders, instruments and extravagant outfits inspired by the looks of rockstars.
A retro-tinged aesthetic emerges from this campaign, echoing the many details of the Eyewear 2022 collection.
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2022 Eyewear Collection Gucci
Cat-Eye line (cat's eye), shapes sometimes fluttering, sometimes rectangular and cheeky, softer, with round frames or metallic with smoked lenses... The pairs in this retro-looking collection promote self-expression .
With their hallmark and “G” rivets in particular, their golden cords and their tortoiseshell or deep black acetates, these glasses go easily with an exaggerated shoulder jacket or a calico dress from the Gucci Love Parade collection.
Or even with a guitar, the one you take on the road or on tour.
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2022 Eyewear Collection Gucci
Like the best musical instruments, this exclusive collection of sunglasses and eyeglasses is handmade in Italy, by craftsmen skilled in the art of noble materials.
Whether they protect our feet in the water from the sun or whether they are used to watch the horizon in search of the boat that will take us to the next stage, the pairs in this collection are cut for summer and for let the creativity of the artist in us express itself.
Show must go on!*
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2022 Eyewear Collection Gucci
*The show must continue !