Rewe brochure causes outrage: "None of it food for everyday school life"

Created: 2022-08-09 13:33

By: Helena Gries

In the current Rewe brochure, groceries for the start of school are advertised.

However, the products shown caused outrage among customers.

© Screenshot rewe.de

The supermarket chain Rewe is currently receiving criticism from consumers.

Dissatisfaction with the current advertising brochure is becoming particularly loud on social media channels.

Kassel – North Rhine-Westphalia is the first federal state in Germany to start the new school year this week.

Appropriately, Rewe advertises in the current brochure with "Tasty companions for everyday school life".

What is advertised on the site, however, not only causes outrage among customers.

In addition to various chips and chocolate products, Rewe currently also has a number of different biscuit variations and dextrose items on offer.

These products are presented in the current Rewe brochure as "Tasty companions for everyday school life".

The Bavarian consumer advice center has now made their displeasure clear.

Green politician Renate Künast also agrees with the criticism.

Criticism of the Rewe prospectus: Bavarian consumer center is outraged

The current Rewe brochure and the food it advertises for the start of school are being discussed on various social media platforms.

The consumer advice center in Bavaria shared its criticism on Twitter: “You know better.

There are many good things on your website about balanced nutrition for children.

These foods are supposed to be "companions for everyday school life"?

Here, the advertising revenue seems to be the decisive factor in the selection.” With “#Sugar”, the Bavarian consumer advice center also wants to draw attention to the problem.

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The Rewe customers see it similarly and agree with numerous comments.

"Energy drinks are still missing," writes a Twitter user.

Another user writes: "This collection as an advertisement for giveaways to school makes me speechless.

Who put that together in the company?“.

The supermarket giant only recently made headlines.

Rewe had announced that it would stop printing and distributing the weekly brochures.

Rewe prospectus: Green politician Renate Künast expresses criticism

Green politician Renate Künast also commented on the Twitter post by the Bavarian consumer advice center on the current Rewe brochure.

The former Federal Minister for Nutrition and Consumer Protection also wrote on Twitter: "Apart from the cheese and cucumber bread at the top left, which is not offered for sale, none of this is food for everyday school life".

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The current Rewe brochure is also discussed on the Reddit website.

"It's about getting the child full/satisfied as cheaply as possible and then such products are accessed," says a comment from a user.

Another comment refers to the illustrations in the Rewe brochure: "I find it much more ironic that the picture at the top left simply has vegetables on it, but none of them are listed below."

In the current Rewe brochure, groceries for the start of school are advertised.

However, the products shown caused outrage among customers.

© Screenshot rewe.de

However, some users also pointed out another aspect and defended the current Rewe advertisement: "The headline says 'delicious' and not 'balanced'," says a Twitter comment under the contribution from the Bavarian consumer advice center.

Another user points out that "this is an ADVERTISING brochure for food and not an educational brochure on healthy child nutrition".

(Helena Gries)