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Drugstore Müller lures with cheap prices - popular service is thrown out

2022-08-10T08:02:12.339Z


Drugstore Müller lures with cheap prices - popular service is thrown out Created: 08/10/2022 09:54 By: Victoria Maiwald Save up! That's the mantra of the last few months. In order to attract customers, the drugstore Müller is now using a new strategy, but without a service. Dortmund – At the moment, consumers often have to pay very close attention to their spending. Because the crises of the l


Drugstore Müller lures with cheap prices - popular service is thrown out

Created: 08/10/2022 09:54

By: Victoria Maiwald

Save up!

That's the mantra of the last few months.

In order to attract customers, the drugstore Müller is now using a new strategy, but without a service.

Dortmund – At the moment, consumers often have to pay very close attention to their spending.

Because the crises of the last few months and years are reflected in higher prices in supermarkets, discounters, but also in drugstores.

Meanwhile, the drugstore chain Müller is trying to woo customers.

With a new price strategy, as reported by RUHR24.

drugstore

miller

Headquarters

Ulm

founder

Erwin Franz Mueller

founding

March 5, 1953, Ulm

Drugstore Müller wants to attract customers with a new price strategy

Saving is currently the focus of consumers – not without reason.

Due to inflation and the gas crisis, everything seems to be getting more expensive at the moment.

After petrol and groceries, the next price swatter will hit the people of Germany in autumn.

With the planned gas surcharge, consumers must expect additional costs.

And in the midst of this real price explosion, the drugstore Müller is trying to lure customers with a new price strategy.

Because instead of relying on promotions, Müller takes a different approach.

Consumers may have already noticed the red and white labels in the Müller aisles: indications of permanently low prices.

Müller relies on permanently low prices and approaches DM and Rossmann

The drugstore giant has been focusing on permanently low prices since mid-July and, according to

Lebensmittel Zeitung (LZ)

, is also preparing a three-month price guarantee.

This should therefore apply to the entire range.

With the focus on so-called permanently low prices, according to

LZ random samples

, Müller has approached its competitors DM and Rossmann in terms of price.

According to this, for example, the price of the baby formula Aptamil has fallen by one euro, and the L'Oreál Age Perfect night cream is even 1.10 euros cheaper.  

Customers have to do without brochures from the drugstore Müller - promotions should be fewer

While the orange drugstore would like to focus on permanently low prices, customers have to do without a service.

Because Müller gives the brochures a pass.

Müller has been doing without the handouts since mid-May – so, according to the

LZ

, there will probably be fewer promotions in the drugstore.

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Even in the hot Corona period, the druggist did without brochures and campaigns.

That pays off.

With the latest brochure break, Müller should save more than three million euros a month.

In a message to the suppliers at the end of April, it was said that campaigns in various product groups were planned from Thursday to Saturday, but they would only be advertised on radio and TV.

The drugstore Müller wants to attract customers - but does without a service.

© Arnulf Hettrich/Imago

Kik, Woolworth and Obi do without brochures – experts do not see a final end

Extensive rummaging and marking in current Müller brochures falls through for bargain hunters - at least for most product groups.

So far, there are only brochures for fragrances and stationery, including online.

And Müller is not alone with this strategy.

Rewe had also announced that it would dispense with leaflets from 2023.

According to

Horizont

, companies such as Kik, Woolworth and Obi have already withdrawn from the prospectus business.

The reasons for this are diverse.

The effect on customers is therefore not one of them, because it is still unbroken.

Rather, it is the current economic situation that justifies the withdrawal.

Rising paper prices, higher wages, fewer available printers, and uncertainties about deliveries provide a small overview of the reasons for the prospectus exit.

However, experts do not anticipate a final end, but see scenarios in which digital and analogue brochures coexist.

It is not known what Müller's plans are in this regard.

Source: merkur

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