Costs for streaming subscriptions are increasing - consumers have to adapt to this now
Created: 08/11/2022 17:24
By: Victoria Krumbeck
Well-known streaming platforms such as Netflix, Amazon and Disney+ have been in competition with each other for years.
Disney+ has now managed to catch up with Netflix and announced that it will increase its prices.
Burbank – Consumers are faced with a huge choice of streaming offers.
The largest include Netflix, Amazon and Disney+.
They are in great competition with each other.
Disney has now reached a huge milestone.
The streaming provider has caught up with the long-time market leader Netflix with its subscriber numbers.
In addition, Disney announced that it would increase its prices.
Amazon also announced a few weeks ago that it would adjust its prices from September.
Disney + announces price increase – subscription with advertising should come
Disney managed to significantly increase its subscriber numbers with the two services Hulu and ESPN+.
Disney had around 221 million subscription customers in the past quarter.
The streaming service thus overtook the provider Netflix.
It recently had so many subscribers that Netflix lost around a million.
Disney also announced two changes.
Subscribers in the US will have to dig deeper into their wallets if they want to continue watching films and series ad-free.
Disney+ has announced that it will increase its streaming prices.
© Silas Stein/dpa
Beginning December 8, Disney will introduce an ad-supported subscription.
Disney justified this change with a larger offer at different prices.
The streaming provider could appeal to a broader audience with the new model, as Kareem Daniel, chairman of Disney Media & Entertainment Distribution, said in a statement.
Do you have a Disney+ subscription?
Disney+ price increase - subscriptions can increase by three dollars
If you have basic Disney access in the US, you currently pay $7.99.
From December, however, subscribers will still be able to see advertising at the same price.
If you want to continue watching series and films on Disney ad-free, you'll have to pay $10.99 in a few months - three dollars more than now.
Hulu and the sports service ESPN+ will also be a few dollars more expensive.
Abroad - such as in Germany - content from Hulu and Disney's TV channel ABC is included in the Disney+ app.
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Disney's growth was well above analysts' expectations.
The streaming service was able to win over a number of users, especially in the Indian market.
About eight million subscribers were added to the Indian service Disney+ Hotstar.
In total there are around 58 million customers in India.
Subscriber numbers in the US stagnated at around 44.5 million.
Outside of India, Disney+ has approximately 49.2 million subscribers - an increase of six million in three months.
It is not yet known whether and when there will be a price increase in Germany.
Netflix also increased its prices.
The advertising model seems to be popular among the streaming platforms.
Like Disney+, Netflix plans to introduce an ad-supported model for its subscribers.
(vk/dpa)