Lidl throws popular products off the shelves - which will soon change in the discounter
Created: 08/13/2022, 06:50
By: Sophia Lother
In Lidl's non-food area, customers were often able to get bargains - but the area is being narrowed.
© Kristjan Teedema/Imago
Shopping could soon change for many Lidl fans.
Because the discounter appears to be significantly shorter in a popular product line.
Kassel – At Lidl, customers keep coming across innovations.
The latest change at the discounter even caused a lot of positive feedback on social media.
Lidl had placed so-called save me bags in some branches.
Less shapely fruit and vegetables or other foods should be sold for little money.
But an upcoming innovation is likely to make consumers far less happy.
As the
Lebensmittelzeitung
reports, the discounter Lidl is now pulling the ripcord in one product area.
What customers need to know:
Lidl is withdrawing from the division: what will soon change at the discounter
For the coming year 2023, Lidl wants to offer significantly fewer goods from the non-food sector.
As a result, many offers such as clothing, electronics and household appliances will soon be much less part of the supermarket range.
As the
Lebensmittelzeitung
reports, this is due to falling demand and the discounter's logistics problems.
Lidl is well below the target with non-food products, as insiders are said to have revealed to the newspaper.
That is why the orders for 2023 in this area were “drastically lower” than in previous years.
Discounter Lidl | |
|---|---|
branches | 12,000 |
staff | Over 360,000 |
Headquarters | Neckarsulm |
Source: Lidl |
Lidl facing momentous changes in the non-food sector: manager speaks out
The increasing frugality of customers is also a factor.
Accordingly, a Lidl manager told the newspaper that inflation is having a disproportionate effect on its customers.
This is one of the reasons why the "planned purchases in the non-food sector" have collapsed significantly.
An improvement in consumer sentiment is “not foreseeable”.
However, insiders told the
Lebensmittelzeitung
that Lidl was by no means alone with its problems.
Aldi is also reporting a drop in sales in the non-food sector.
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Recently, the Thermomix alternative from Lidl caused a stir.
A ruling on patent law meant that the discounter had to have changes made to the Monsieur Cuisine Connect.
However, it is unclear whether this non-food blockbuster will also be affected by the lower orders.
(Sophia Lother)
