Netto accuses Mars of "moon prices" and reaps Shitstorm on Facebook - "Don't have to buy it!"

Created: 08/18/2022 11:26 am

By: Jason Blaschke

The discounter Netto attacks the M&M producer Mars.

A Facebook post talks about “moon prices” that customers pay for the brand.

Maxhütte-Haidhof - Supply difficulties in the coronavirus pandemic, the war in Ukraine, but also the throttled gas supplies from Russia are factors that affect inflation and thus consumer prices in Germany.

In July 2022 alone, inflation was above the seven percent mark, according to the Federal Statistical Office (Destatis).

Many everyday products in particular could become even more expensive if things continue in the same way.

Netto provokes manufacturers of M&M – "Don't feel like moon prices from Mars?"

At least that is the conclusion of a study by Allianz Trade, in which experts examined the development of food prices.

If the study is to be believed, the “worst is yet to come for consumers”.

The background is that some producers have not yet fully passed on their increased production costs to their end customers.

The discounter Netto sees things quite differently with regard to the M&Ms from Mars, as

writes.

In a new Facebook post, Netto takes a sharp stance on the confectionery producer and at the same time praises the cheaper private label “Schokoliebe”.

“The manufacturer Mars demands an unreasonable price increase.

We at Netto fight for you and with our own brands we offer you an alternative that is at least 64 percent cheaper, but which tastes just as good 100 percent," writes Netto on Facebook, and the photo montage matches this:

After the Mars attack, Netto was criticized on Facebook – “shelves are empty here”

An extreme blow from Netto to Mars, which the discounter gets back from the Facebook community.

The comments under the photo montage are not exactly friendly, to say the least.

"Exactly, go to Netto, here the shelves are empty, the prices are not correct, expired food, rotten fruit and vegetables," complains one user.

"It would be nicer if the special offers really existed," says another.

, the fact that the coffee shelves were recently empty in some Netto stores

may be due to the fact that Tchibo is removing the Gala coffee variety from its range and the new coffee alternatives have not yet arrived in all stores.

Irrespective of this fact, provocative social media posts from retailers such as Aldi, Lidl or now Netto are nothing new.

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Exchange of blows between food retail and industry: The fronts are extremely hardened

Only a few weeks ago, a price war between Lidl and Edeka broke out when Edeka advertised “products at discount prices” on posters.

For Lidl, which sees itself as the cheapest discounter, apparently a slap in the face, because shortly after Edeka's campaign, Lidl struck out.

"You have a sense of humour," the discounter said, adding: "Low prices for the best quality are always better."

According to reports in the

, provocative exchanges of blows are no longer a rarity.

The advertising by Netto joins the ever-growing list of allegations by the food retail trade (LEH).

According to

reports, food retailers accuse the food industry of using the inflation that has been rising in Germany for months to make excessive price adjustments.

LEH demands delivery guarantees, industry describes it as "completely inconsiderate"

The food industry, also in a confrontational mood, is now accusing Kaufland, Lidl and Co. of “refusal of reality”.

Peter Feller from the Federal Association of the German Food Industry (BVE) described the delivery guarantees required by the food retailer in the

interview as "completely inconsiderate".

It seems as if the last word - or the last contribution - has not yet been spoken or posted in the food retail vs. food industry battle.