Their return was eagerly awaited by K-pop fans and fashion enthusiasts alike.
This Friday, August 19, the South Korean group Blackpink, a true international phenomenon highly prized by the major French luxury houses, has signed its big musical comeback.
Their label YG Entertainment has unveiled the first song of their second album which will be released on September 16, entitled
Pink
Venom
, as well as its music video on the YouTube platform.
As expected, the video looks like a fashion show as the number of brands worn by the singers is large and prestigious.
We can indeed see creations of French luxury houses like Saint Laurent, Celine, or even Chanel, but also other more confidential ones.
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Cascading muses
It must be said that each of the members of the group has a lucrative contract with a different French luxury house.
Rapper Jennie, nicknamed “The Human Chanel” (“La Femme Chanel”), signed with the house on rue Cambon in October 2018. Regularly invited to Chanel fashion shows, the South Korean however appears first in the clip in an incendiary red leopard jumpsuit from Alaia with GCDS platform heels.
A small discrepancy quickly forgiven since we see her later wearing multiple pearl necklaces from the French house as well as ultra-high rain boots straight out of the Chanel fall-winter 2022-23 show.
"Masked up and I'm still in Celine," sings the youngest rapper, Lisa.
The singer who sports long wavy red hair in the video is, in fact, the face of the Celine house.
Last June, she had created a hysteria around the Palais de Tokyo, place of the parade of the house.
In the Venom
clip
, she caused a stir with a branded bucket hat.
Finally, Jisoo and Rosé, respective ambassadors of Dior and Saint Laurent, conclude the ball with a cycling top from the Dior Vibes line for the first, and Saint Laurent jewelry for the second.
Outfits that were admired by the 86.2 million people who saw the clip, in just 24 hours.
A record for the year 2022 on YouTube.
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Trendsetter or outstanding fashionista?
The choice of outfits for the singers obeys a clever mix of the two.
The singers decide to wear both the big it-pieces of the moment, and at the same time to highlight Korean labels less known to the general public.
In the same video, the miniskirt from the Miu Miu house, which panicked the web in October 2021, is thus found alongside a traditional hanbok from the Miss Sohee label or even a cropped t-shirt from the Korean brand Neon Genesis. Oddity.
A few days before the release of the clip, the group made its fans wait in a teaser where they wore, in another genre, Mugler body corset creations.