Problems with discounters: Lidl sees itself forced to take drastic measures - Aldi also reacts
Created: 08/23/2022, 12:22 p.m
By: Markus Hofstetter
Inflation and delivery problems are causing trade problems.
Lidl is therefore forced to take drastic measures.
Aldi will probably also limit its range.
Neckarsulm/Mülheim ad Ruhr/Essen - It is a truism that rising inflation will also affect retail.
Inflation is currently at record highs.
According to the Federal Statistical Office, it was 7.5 percent in July, 7.6 percent in June and even 7.9 percent in May.
According to Bundesbank President Joachim Nagel, inflation could even reach double digits in the autumn.
This development hits the discounter clientele hardest.
Drastic problems at Lidl and Aldi with the non-food range: ski clothing is delivered after the season
Lidl was therefore already forced to take drastic measures.
Only recently did it become known that the customers of the discounter will in future come across a reduced range of products in an important range.
Because at Lidl, many goods from the non-food sector will fly off the shelves from 2023.
Non-food includes, for example, clothing, tools, televisions or sports equipment.
Reasons for pulling the rip cord are declining sales, but also delivery problems.
According to the Lebensmittel Zeitung
, in view of the decline in sales, Lidl had to
grant high discounts.
The discounter has sold high-priced items such as fully automatic coffee machines or television sets in its online shop at high discounts of up to 60 percent.
The delivery problems, in turn, have led to absurd situations.
Lidl is said to have only received ski clothing after the end of the season.
This should now be in stock, which causes high costs.
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Drastic problems at Lidl and Aldi with the non-food range: high discounts in the branches
But Lidl is not the only retailer in Germany to face this problem.
Lebensmittel
Zeitung
reports that even its biggest rival, Aldi, is struggling with its non-food range.
According to research by the industry magazine, the share of sales in this area has fallen to less than 20 percent.
In the branches there should be high discounts on leftovers.
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Aldi therefore wants to adapt to the situation.
"We are in close contact with our suppliers and logistics partners in order to be able to respond to further developments with our offer structure and goods planning," said Aldi Nord when asked by
Lebensmittel Zeitung.
The situation calls for more flexibility overall.
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