Aldi on the island in the Top4: That convinces the British - Lidl can also score

Created: 08/26/2022, 12:30 p.m

By: Stella Henrich

The discounter Aldi is getting better and better with British consumers.

Lidl is said to have taken market share from the competition on the island.

Aldi scores with consumers above all with its top prices.

Munich – Aldi is still on the road to success in Great Britain.

This is reported by the

.

The LZ quotes the market research company Kantar Worldpanel as saying that the discounter has overtaken the grocery chain Morrisons as the fourth-largest grocer on the British Isles.

According to the latest figures, the market share of the discounter rose to 9.2 percent in the four weeks to August 7th.

Morrisons would come to 9.0 percent.

The result makes it clear that British consumers are reacting to the increased prices in the food trade.

Consumers are looking between retailers for cheaper products.

In Germany, too, rising retail prices are forcing people to rethink.

The shopping behavior of many consumers has changed noticeably in recent months, which is also making life difficult for retailers in this country.

Rising inflation is massively reducing the purchasing power of customers.

Retailers feel that.

Stefan Genth, General Manager of the German Trade Association

Retail: Aldi is transforming the supermarket landscape in Great Britain

As early as 2019, Kantar researchers had predicted that consumers in Great Britain would also look more closely at prices because of Brexit, said Kai Falk, Managing Director of the German Retail Association (HDE), to the

(dpa).

Discounters such as Aldi and Lidl could therefore benefit from British customers.

Aldi is becoming increasingly popular with British consumers.

(Iconic image) © Dinendra Haria/imago

Earlier this year, it became clear that Aldi and Lidl have benefited greatly from Britain's exit from the EU.

They have almost tripled their market share in the UK.

Ulrich Hoppe, General Manager of the German-British Chamber of Commerce in London, also confirms that the two discounters have turned the supermarket landscape in Great Britain inside out.

The discounters are now also perceived extremely positively by the broad middle class.

In a price comparison study, Aldi was voted the cheapest supermarket in the nation for the second time in a row according to "Which?", a consumer organization.

Just ahead of competitor Lidl.

Retail: Lidl is also benefiting on the British market

But not only Aldi benefits from the food crisis.

According to Kantar, Lidl is also gaining.

The two discounters together gained 2.3 billion British pounds in annual sales last year, reports the

As prices on the island continue to rise, Aldi's recent announcement of its cooperation with the "To Good To Go" app, which campaigns against food waste, should be another image plus point in the eyes of local consumers, the LZ suspects .

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