Ten seconds.
This is the time it took Mylène Farmer on Thursday August 25 to become the second most watched video in France on YouTube.
And again it was just the twenty-second teaser announcing the release of
Forever
, his new single at midnight on the night of Thursday to Friday.
From Brazil to Russia via France, the curiosity of fans was at its peak.
Always extremely creative artistically, each new Mylène Farmer project is an event.
Forever
is no exception to the rule.
On social networks, analyzes are going well on the message that the diva wants to convey.
Graphics, music, text…
Le Figaro
deciphers for you.
The sound is more modern, the dark atmosphere that she likes is well reworked but her universe is respected.
To rediscover the Gothic style of her debut but version 2022, Mylène Farmer has surrounded herself with new graphic designers.
Robin Pitchon and Raegular (Samuel Lamidey in civilian life) imagined a new logo for him.
They drew the name of Mylène Farmer inspired by both the Gothic style and the embroidery on women's trousseaus at the beginning of the 20th century.
In video, this gives a gray background, letters with a slightly lighter tone and different thicknesses for a 3D effect.
To accentuate the macabre side, threads of blood run slowly along certain letters.
If Robin Pitchon is discreet, Raegular is a star of record covers.
A graduate of the National School of Decorative Arts, he works for many big names in rap like Nekfeu and Orelsan.
The music is by Woodkid alias Yoann Lemoine, 38 years old.
This first collaboration with Mylène Farmer comes just after a year of sold-out world tours.
“It is going extremely well,
he declared this summer on Radio Ohdio Canada.
I can't really talk about it because you know the secret that surrounds the project but she is great, it's an honor to work for her.
Originally from the Lyon region with Polish roots, Woodkid is a genius of electro or rather of post-symphonic music which at times recalls that of Björk and Kraftwerk.
The breathless rhythm of his hit
Run Boy Run
illustrates the Paris candidacy film for the 2024 Olympics. His taste for Slavic arrangements, his fascination for the Bauhaus and Stalinist architecture could only seduce Mylène Farmer.
In this piece, which he produced with his accomplice Tanguy Destable (Tepr), we find precisely his taste for almost martial chanted rhythms.
And then there is the most important: the text (to read below) written by the diva herself.
Full of anger with phrases like "
Fuck you too
", "go back to hell", "
anthrax"
, he first seems to evoke the betrayal of a loved one, of a "soul mate".
The flowing blood is that of a bleeding heart.
On social networks, many fans believe they know that Mylène Farmer alludes to her private life.
As she is extremely discreet on this subject, it can only be guesses.
It's also probably too obvious, too direct for an author like her.
The word “emprise” in attack of the second verse broadens the spectrum.
It can refer to disappointed love, be a feminist and denounce domestic violence, but also be understood in a more general sense.
In the news, the choice of "demons" who deserve to "return to hell" is not lacking.
Mylène Farmer, who is a huge star from Moscow to St. Petersburg, may be referring to Putin's grip on Russia or the grip of fake news used to destabilize Western democracies.
“She may also say fuck you to her anxieties,
analyzes Jean-Edouard M., one of the biggest French fans who can be found regularly on the reference site mylène.net.
The more we advance in the song, the more the message becomes clear: once we have realized that we are under the influence, we have the right to be angry but we must know how to free ourselves.
The end is full of hope: she succeeds even if for that she has
“the feeling of being alone in the world”
.
For Jean Edouard M,
“she ends up being at peace with herself.
The flights in the melody bring a luminous side.”
Like the vast majority of fans, he believes that this new single is
"good Mylène reinvented, a great text, a superb voice and a renewed production that respects her universe".
After this first single, a clip is expected then it will be the release of his twelfth studio album for the Christmas holidays.
His return to the stage with the show
Nevermore
2023 is expected next summer with a stadium tour.
Kick-off of the twelve dates on June 3 at the Pierre Mauroy stadium in Lille then Nantes (June 9 and 10), Geneva (June 16 and 17), Lyon (June 24), Paris with the Stade de France (June 30 and 1 July), Marseille at the Vélodrome (July 8), Bordeaux (July 15), Brussels (July 22), and finally Nice on July 29.
Because of the war in Ukraine, Mylène Farmer has canceled her concerts in Russia which were to take place between August and September 2023.
Lyrics by Mylène Farmer from
Forever:
It's all just a game of masks, anthrax dust
Which insinuates itself into our wounds
To the demon, he who consumes our lives blows hot and cold
Who else but me sees it
(Chorus)
Tell him Fuck you Too
Forever Requiem for Everything
Restart
No more sorry sorry
More in my flesh
You and your double friend
Go back to hell
See Violence is the grip
And no limit
Heartless soul mate when it's all lies that hurt and eat me away
There I doubt and I bleed no matter
life teaches me
(Chorus)
Feeling of being alone in the world
He knows how to reach your heart
Everything changes in seconds
I'm no longer afraid alone, alone
Remains a retching
(Chorus)
