Rewe now also sends brochures via WhatsApp – this is how it works

Created: 08/30/2022, 15:11

You can now get the Rewe brochures via a WhatsApp chat (example on the left) (IDZRW assembly).

© 24RHEIN & Michael Gstettenbauer/Imago

New at Rewe: Customers can now also receive the supermarket brochures via a WhatsApp chat.

A digital alternative to the printed flyer.

Cologne – When Rewe became the first supermarket in Germany to announce the end of paper advertising brochures at the end of July, it caused a lot of excitement.

Only about a month later, the supermarket chain from Cologne presents a new alternative: Rewe brochures are now also available via WhatsApp.

Every Sunday, customers can request the latest brochure from a nearby Rewe branch directly and free of charge via Messenger.

With this, Rewe wants to create a digital possibility almost a year before the end of the printed flyers that will make it easier for customers to switch from print advertising.

The printed brochures at Rewe are to be discontinued on July 1, 2023.

Rewe: No more printed brochures - now via WhatsApp

According to Rewe, the prospectus via WhatsApp is now available nationwide.

A previous test phase was so successful that the Germany-wide launch has now started.

Receive a Rewe brochure via WhatsApp: Here's how

► Requirement: The messenger app WhatsApp must be installed on the smartphone

► First go to the rewe.de/whatsapp website in the browser on your smartphone, PC or similar

► There you will find brief instructions and a button labeled "Start now".

This link can simply be clicked on the smartphone and a WhatsApp chat with “Rewe offers” will open.

Alternatively, you can also scan the QR code shown (e.g. when accessing via a browser) and then end up in the WhatsApp chat

► The sentence “Send and off you go” then automatically appears in the text field for chatting.

This message must be sent.

You will then receive an automatic reply from Rewe.

► In this answer you will be asked to send either your current location or your own postal code to Rewe.

► Once this has been done, Rewe will suggest one (or more) nearby branch(es) to the user.

You select the desired branch and then receive a link to the current digital Rewe brochure for the selected store

► Finally, Rewe offers the user the choice of automatically receiving the new brochure every Sunday via WhatsApp.

To do this, select the "START" button.

If you decide against it, just click on "No, thanks!"

► If you want to unsubscribe from the Rewe brochure, simply write the word "stop" in the chat history with "Rewe offers".

Rewe brochure via WhatsApp - for more sustainability

WhatsApp now belongs to the Facebook group Meta.

Rewe is the first food retailer to use the messenger service to offer a digital alternative to the printed brochure.

“For years, Rewe has consistently committed itself to sustainability in its corporate strategy and has successively and successfully transformed processes and offers with this in mind.

Above all, by means of digitization – where there is added value for customers,” says Bastian Tassew, Head of CRM & Owned Media at Rewe.