Many products are affected by "shrinkflation", an expression that can be translated as "hidden inflation", which consists of reducing the quantity of a product while selling it at the same price.
According to a survey revealed by Foodwatch on September 1, several consumer brands have practiced this strategy over the past 3 years.
This is the case of Doritos, an American crisps brand that is part of the PepsiCo group.
Hugh Johnston, the group's chief financial officer, announced that the brand had withdrawn around 5 chips per pack, without lowering the selling price.
Another example is the sparkling water bottles of the Salvetat brand.
The quantity present in the new bottles has gone from 1.25 liters to 1.15 liters without the consumer benefiting from a price reduction.
Is it legal?
Answer in our video (click on the blue arrow)