On September 6, 2022, Liz Truss officially became the Prime Minister of the United Kingdom.
The third woman to take up this position, the leader of the Conservative Party succeeds Theresa May, but also and above all, Margaret Thatcher.
A filiation claimed by the 47-year-old politician, who wants to follow in the footsteps of her eldest.
Even in her wardrobe.
On July 15, Liz Truss copied the Iron Lady in one of her television appearances at the end of the 1970s. For her participation in the Conservative Party debate, she took over the white pussy-bow shirt Thatcher had worn during of the British general election of 1979. A detail that is not a detail because these are its emblematic stylistic signatures.
The imitation game has not gone unnoticed.
Many have noted a desire on his part to slip into the skin of Maggie.
Liz Truss however defended herself from the appropriation finding “exasperating that women politicians are always compared to Margaret Thatcher”.
The fact remains that the former Minister of Foreign Affairs is in fact accustomed to the fact.
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In 1979, the lavallière collar was Margaret Thatcher's campaign uniform.
(London, April 11, 1979.) Getty
iron look
On some occasions, Liz Truss' references to the former Downing Street tenant's wardrobe are literal.
In February, the head of British diplomacy landed in Russia in full thaw.
During her media appearances, she can be seen wearing a fur hat on her head.
Again, for the Russian media it was enough to see a nod to the outfit of Margaret Thatcher visiting the country in 1987. And when it's not a detail, it's actually all of his style inspired by it.
Monochrome silhouettes, regular use of blue and red, shouldered jackets and strict dresses make up the look of Liz Truss, thirty years after that of her counterpart.
A clothing strategy at the service of politics, for those who want to
Maggie
.
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The arrival at 10 Downing Street of Liz Truss in a navy dress.
(London, September 6, 2022.) TOBY MELVILLE / REUTERS
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Margaret Thatcher in a navy dress at 10 Downing street.
(April 23, 1986.) Getty
The outfit that makes the Prime Minister
She was a left-wing activist during her younger years, then continued her political path within the Conservative Party.
An ambivalence that also characterizes his positions.
An anti Brexit time, she then pleaded in favor of a “hard” Brexit.
An instability which earned him the accusation within his own party of lacking depth and charisma.
In short, the opposite of Thatcher.
Restore its image by adopting the look of a strong political figure, a communication strategy based on appearance.
A choice that seems to pay off for Liz Truss, who wins the keys to 10 Downing Street with her pussy-bow.
