Rafi Reshef has been doing the same since the invention of nothing on television.
What is he doing?
What do you mean, he is Rafi Reshef.
Being Rafi Reshef means coming to the blue studio every day at five, interviewing and listening, worrying and grumbling, winking and clucking.
sometimes yawn.
17 years the same.
Since December 2005, he has been presenting "Five with Rafi Reshef", but while the world has matured and upgraded - Reshef has not changed at all, like a generation 2.0 robot who suddenly stopped updating his versions.
Rafi Reshef today is the most standard there is.
How standard?
The rating tables show that within two years Reshef lost half of his daily viewers.
If at the end of 2020 he brought 10-11 percent viewership to Keshet, then this week it has already dropped to low figures of 4.3 and 4.4 percent;
As a result, he also lost twice in the direct battle against Sharon Gal's exploding babyism, which broadcasts at the same time on Channel 13.
Today Reshef no longer conveys uniqueness and does not bring added value to his program;
There is no agenda or systemic thinking, and the hole is filled with lots of archive footage.
Oded Ben Ami ("Shish"), for example, dedicated the opening of his program yesterday to flood the issue of prisoners and the missing, Reshef who broadcast before him chose to spend the first 13 minutes discussing whether to normalize Itamar Ben Gabir or not, thus actually normalizing him more.
The main thing is that throughout the entire item Reshef made sure to click.
Oh, how he clucked.
Rafi Rashef in the IDF waves in 1989, photo: Moshe Shay
Almost half of Rashef's lineup is based on conversations with the reporters of the news company or with political consultants and lobbyists with vested interests, who interpret the same events.
The same interviewees, the same stories and a lot of promotion for Keshet's programs.
So what's the wonder that Reshef's tired face broadcasts to his viewers: cross a channel.
Yesterday he interviewed a girl who is at risk of deportation to Ukraine, hosted Matan Kahana, spoke with Hadar Marks and picked up an investigation about taxis that was broadcast on the "Savings Program".
For dessert, he conducted a cringe-worthy interview with one whose nude photos were circulated online.
There were days when Reshef knew how to produce viral items, today he is like a dinosaur that went for a moment to take a nap and when he woke up he discovered that the young people had taken over the herd.
Rafi Rashef has been doing the same thing on TV for 17 years, and he did it before for years on the radio.
When you say "Rafi Reshef" you know what you are getting, but could it be that Refi Reshef is no longer relevant?
The style of his interviews has become outdated, the attempt to chase the ratings is pathetic, and the fact that he stays away from provocations mainly hurts him because day after day, for a long period of time, Rafi Rashef fails to be interested.
It may be that Rafi Reshef has become the most boring and standard thing on TV.
were we wrong
We will fix it!
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