The 'Italian Journey' stand of the 'Discover the Italy you did not know' project is being promoted these days within the Italian Bike Festival, inaugurated today at the Misano World Circuit.
This is the first joint tourism promotion project of the Italian Regions, presented in recent months, with the aim of increasing the notoriety of the Italy brand and its various tourisms.
Lead partner of the project are the Emilia-Romagna, Umbria and Marche regions, focused respectively on villages, slow and active tourism.
Within the Misano setting, the #LItaliaCheNonSapevi contest was also promoted, in which it is possible to participate with videos, photos, stories and podcasts that highlight the most unusual or hidden corners of the peninsula whose deadline is set for 30 September.
There are 500 euros up for grabs for each of the 21 best contributions.
The three days of the Italian Bike Festival in Misano represents a reference for the world of bikes and alternative mobility.
For this reason, the Regions, also dealing with the active tourism sector in their project, have chosen this platform to promote themselves.
The campaign gave life to the Viaggio.italia.it portal, the starting point for discovering an unexpected Italy.
In collaboration with:
THE GATE
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