The next world is not yet there for the professional events industry.
While some observers predicted a lasting transformation of the economic model of congresses and trade fairs after the pandemic, with the switch to digital for part of the gatherings, the dynamics initiated in recent months in France prove the opposite.
“Exhibitors and visitors returned to the face-to-face much earlier than expected.
From 2022, we should find an activity rate similar to 2019, with the same number of events organised”,
rejoices Frédéric Pitrou, general delegate of the French Union of Event Trades (Unimev), who does not did not anticipate such an exit from the crisis before 2024.
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With the return of European and American business travellers, congresses and trade shows have seen strong attendance since mid-March.
Major events were held, such as the Festival du livre, Viva Technology and Première Vision.
And the sector benefits…
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