“Hello, do you want a mystery burger?
".
Many passers-by in front of the Burger King in Montparnasse in the 14th arrondissement of Paris were trapped by the "Burger truth" operation carried out by the animal defense association L214.
Volunteers are dressed as Burger King employees and hand out boxes to passers-by that look just like the fast-food chain's famous "Mystery Burgers" campaign.
"We are here to denounce the conditions under which the chickens used for Burger King's burgers and nuggets are raised and slaughtered," explains Hugo, in charge of the L214 campaign.
Inside the boxes, we will not find a burger but a visual and a QR code referring to a video denouncing the reality of the farms of the fast-food chain.
“We saw a lot of reports on the subject but this is different, to see them in real life,” says Alexandra after watching the video.
"It makes you think about fast foods in general," she continues.
Following this operation, Burger King reacted in a press release: “Within 5 years, our ambition is to achieve chicken that is 100% from farms that meet at least stringent criteria similar to those of” Nature d'Éleveurs", a sustainable breeding approach that reconciles animal well-being and animal health".
A response deemed insufficient for the L214 association, which requests that Burger King respect the criteria of the European Chicken Commitment.
This act was created with the aim of reducing the suffering of chickens used in food production.
Several fast-food chains have already committed to respecting it, such as KFC, Subway and Domino's Pizza.
