In New York, painters Klimt and Hundertwasser in digital “immersion”

2022-09-14T11:45:10.662Z

After Paris, Dubai and Seoul, an art center that projects works by Austrian painters opens this Wednesday in a century-old historic building in Manhattan, in order, according to its designers, to attract younger generations to these "21st century museums" .

Following the Atelier des Lumières in Paris, the Infinity des Lumières in Dubai or the Bassin des Lumières in Bordeaux, a new digital art center called Hall des Lumières opens its doors on Wednesday in the magnificent setting of a former bank in lower Manhattan's Tribeca neighborhood, depository for early Irish emigrants in the late 19th and early 20th centuries.

For the president of the private French company Culturespaces, Bruno Monnier, these digital art centers that his company is opening around the world are

“21st century museums”

supposed to

“attract millennials, young people and all those who do not go to the

classic museums, such as the Metropolitan Museum of Art in New York.

The financial and tourist megalopolis of nine million souls is therefore giving in to the international fashion for "immersive" digital exhibitions: from Wednesday and for nine months, visitors will be able to immerse themselves in the works of the master of symbolist painting of the movements of Art Nouveau and the Vienna Secession, Gustav Klimt (1862-1918), and Friedensreich Hundertwasser (1928-2000), painter and architect of modern art, also Austrian.

full immersion

In the dark, accompanied by classical music and electronic sounds, Klimt's masterpieces - such as the famous

Kiss

The Three Ages of Woman

- are projected onto the walls, pillars, ceilings and floor of the 3,000 m2 of the Emigrant Industrial Savings Bank, an early 20th century building in the French Beaux-Arts architectural style, which also gave rise to the monumental Grand Central Station in the heart of Manhattan.

The Hall of Lights of Culturespaces, and its American partners, will rent for ten years the building of the former New York bank, a century-old building classified as a historical monument, Bruno Monnier told AFP.

In New York, where office and residential real estate prices are among the highest on the planet, Culturespaces has partnered with international entertainment and events group IMG.

For its managing director Stephen Flint Wood, the digital art centers are

“a great way for people to approach the arts and are very complementary with the major museums and galleries in New York”

And to advise future visitors:

"You can come here, in this atmosphere of total immersion, then go to a museum to see some of these paintings."

Source: lefigaro

All life articles on 2022-09-14