Sunglasses have long since ceased to be an accessory that is only used in the summer, when the sun hits hard.
Besides the fact that in Israel there is always radiation that must be filtered, there is also a sunglasses scene for the fall-winter season, and it is particularly large.
Part of it is characterized by glasses with clear lenses (after all, these are cloudy days), and part is simply witty trends that complement a special look.
"This fall, several major trends are going to take over the market," explains Eleanor Bor Ben-Zvi, Vice President of Marketing at Luxautica Israel, "We have close to 30 brands where you can see the expression of various trends." So which trends are we talking about? According to Bor Ben-Zvi, there are six main ones.
Prada, A connection between worlds, photo: foreign public relations
Combining worlds
This is a trend that blurs the line between reality and imagination.
Between digital and virtual life stand the physical ones, elements that are expressed in unusual frame shapes, as in the case of "Miu Miu", which have an oval model, with round and curved shapes, which supposedly form a bridge between the virtual and the real, with soft transitions between the angles of the glasses.
The illusion trend is similar, but it takes it one step further: a connection to the digital world - but with an exit from it to real life, through models with prominent and bold shapes, like the reality hitting in the face.
Big pink Burberry, Versace with big purple circles on the logo bar, blue Prada, and more.
Imagination or reality?
Versace, photo: Foreign Relations
upgrade the classic
Another trend that is manifested when you give a modern upgrade to a classic model and create a timeless model, for example in Raven, Oliver People or Vogue glasses.
Thus, the familiar and old shape is slightly changed and the glasses are given a more modern look.
This is done in a variety of ways, for example by combining metals, creating a more minimal looking model or anything that gives a modern twist.
Prada, Mindful Impact, photo: PR
Mindful Impact
This is a trend related to everything associated with the world of sports and an active lifestyle full of features.
Although Oakley models will immediately come to mind, here it is not only an inspiration taken from intense training but also from nature - the colors are greener, matte shades are more present and color block.
We can find many sports models that are not necessarily intended for sports activities or running only.
Today you really don't have to be an athlete to flaunt sporty looking glasses.
Barbary's futurism, photo: foreign public relations
futurology
Innovations can be seen in the adaptation of the accessory to the technology: in the Dolce collection they flaunted a frame to which a spring chain is attached (like in mobile phones), to which you can connect headphones or connect to the glasses themselves.
Everything fits and speaks the same language.
An Emporio model is precisely adjusted to be placed over the headphones.
Here, too, you can see a lot of metals and a lot of the vibe of masks, which gives us a sense of futurism.
Recycled model of Persol, photo: Foreign Relations
There are
Everything related to the worlds of recycling is intensifying.
More and more brands produce glasses from recycled materials - from the lens through the frame to the case and even the case.
The retro style, along with natural colors of brown and gray, are becoming more and more prominent, and as a rule - the focus is on returning to nature and connecting to the sources of the earth.
Retro with modern - Dolce & Gabbana, photo: foreign public relations
Homage with a touch
The latest trend pays tribute to the past: it takes a retro model and gives it a modern touch.
It is reminiscent of the upgrade trend, where you take a familiar model and give it a modern twist, but here the retro design is combined with the new model.
Prada has designs that resonated in the 1950s and 1960s, cat shapes, but on the lens they combined triangles in a way that looks modern.
At Chanel, for example, pearls were attached to the logo and created an innovative and updated look.
Virtual trend, Miu Miu, photo: Foreign Public Relations
"You can't dictate prices"
One of the questions that is asked a lot, when comparing "normal" glasses to sunglasses of various brands, is about the price.
The differences can be hundreds and even thousands of shekels - but is this really justified, or is it determined only by the name of the desired brand?
"In many cases, the high price is indeed justified," answers Bor.
"You can see videos showing how Chanel sunglasses are made. It's handmade, someone sits there and sets stone after stone and pearl after pearl.
"The Oliver People brand is also handmade, but Vogue, for example, can convey the same style of a luxury brand and even at a more accessible price. So yes, there is a difference in the details, in the materials. There are some that are made in the East and some that are made in Italy or Los Angeles, and of course - The types of lenses, some of which are of higher quality and some of which are less so."
In almost every field there were price increases during the Corona epidemic. Did the same happen in the field of glasses?
"I don't think it affected the field too much. We cannot dictate a price to any store, because we are the marketers, but we do give a recommended price to the consumer. But production in the world of glasses did not stop because of the corona virus."
Aren't the prices of glasses in Israel higher compared to abroad?
"It may be that sometimes the competition here is greater, and Israelis like discounts, so they start with discounts as psychological warfare for the Israeli consumer, instead of the full price like abroad.
It's not always more expensive here."
The chosen models: boldness, audacity and confidence
After the price issue is behind us, we checked with a variety of stores what they think are going to be the most correct and dominant models in fall-winter 2023. We received a variety of colors and shapes, which on the one hand are trend-setting, but on the other hand make it clear to us that in the end the rules are that there are no rules.
It seems that any sunglasses you go with in the coming season will respond to some of the expected new fashions.
Still, for those who do want to stay updated - get the model team that is expected to be the hottest in the upcoming season.
Miu Miu
A new design features an acetate and metal frame, featuring a separate die-cast vertical logo axis.
The embossed logo trend caught on, and at New York Fashion Week we will see the motif repeated in eight models in a variety of colors for each model, which is going to be especially strong this fall.
The strong colors are powder and cream, very quiet and blending colors, suitable for fall colors.
Emerald green models are also particularly suitable for fall colors, and this is going to be the color of the fall.
Miu Miu, available at Opticana, NIS 2,499, photo: courtesy of Opticana
Cattleya.
The White lemone model, the clear lenses and matte finish are suitable for the sunlight and the weather in the autumn months.
In contrast to the summer, where the strong colors are actually shiny and bright, the autumn colors are calmer and adapted to the changing daylight.
Catalia models transmit a festive atmosphere with the unique colors on the glasses lenses, and are especially suitable for the upcoming holiday season.
Catalia, available at Opticana, NIS 299, photo: Itai Sindel
Gossip.
Inspired by the style of John Lennon and Harry Potter, with an interesting and fashionable twist - the trend that is going to spread in the coming season includes colored sun lenses with a light shade.
Except for the young and refreshing style, the bright shade is excellent for the fall season.
The glasses are light and comfortable on the face, even when the sun is not strong.
Gossip glasses model GO0228, available at Halperin Optics, NIS 149, photo: PR
Santa Barbara.
Last summer was very emphasized in plastic frames, but towards the fall there is a trend change to relatively small metal frames, with bright and colored lenses.
This style is currently considered a leader in the fashion market and is known as "catty".
The lenses of the glasses incorporate a graduated brown color, and there are international luxury brands that design sunglasses in this style.
Santa Barbara glasses, model SB1032, available at Halperin Optics, NIS 249, photo: PR
David Beckham.
Sunglasses with a gold-colored geometric frame and blue lenses, a light metal half frame and a double bridge, with tint-changing photochromic lenses that darken in direct sunlight and lighten in the shade and in enclosed spaces.
The sunglasses were designed for every occasion in combination with every look, incorporating David Beckham's iconic monogram.
These are unisex block glasses - one of the trends that are going to take over in a big way this fall.
David Beckham, available at Iruka, NIS 1,299, photo: PR
Tom Ford.
The glasses are in a soft square style with a T logo decoration in metal on the temple, with gradient gray lenses.
The shape of the glasses, also called TOP FLAT, is very much loved by the Israeli audience - men and women - in unisex designs, which as mentioned will take over this fall.
The sophisticated and smooth design conveys self-confidence, presence and style.
These glasses are designed to convey boldness, audacity, confidence and fearlessness, and are very dominant in the overall appearance.
Tom Ford glasses, available in green, NIS 1,699, photo: PR
Raven.
Raven introduces a new model called the "Mega Whipper" - a twist on Raven's iconic model, the "Whipper" - only this time with wide bars on the sides for a striking look.
Comes in black but also in a variety of acetate in transparent shades, and responds to the oversized trend, which has already started to gain momentum in the summer and is very strong in the upcoming fall season.
Raven "Mega Wiperer", available at authorized resellers, NIS 649, photo: Foreign Relations
Prada.
A model who also leads Prada's global campaign.
This is a feminine, sophisticated and lightweight model, in which the Prada logo is integrated into a triangle on the stem of the glasses.
Some lenses come with touches of triangle shape games on top of the lens.
The metallic trend stars in the fashion house's collection and will also star in the clothing and bags collection, and it seems that it is going to be one of the hottest trends for the upcoming fall season.
Prada, available at authorized dealers, 1,299 shekels, photo: foreign public relations
Vogue and Hailey Bieber.
Hailey Bieber's capsule collection for Vogue continues for the fall season as well.
The extremely popular feline model is part of the seventies trend that is making a crazy comeback, and it looks like it's here to stay this fall as well.
Vogue and Hailey Bieber, available at authorized retailers, starting at NIS 450, photo: Foreign Relations
Balmain
Balmain's limited edition FELECH model for the fall 2023 collection. Large masks have returned to our lives in the past year, and the prestigious fashion house took the theme to the extreme as only they know how - with glasses with a spectacular mask pattern in a collector's model.
Balmain, NIS 6,500, importer: Lex Luthers, photo: foreign relations
Valentino.
The most iconic VLS-103A model of the fashion house marks the rebirth of the brand in the field of glasses, and symbolizes everything that is Valentino, the class and personality that stands out on the frame.
The model is available in a variety of colors, but green has become very popular in the fashion world, and we will also see a lot of this color in the field of glasses this year.
In addition, the clear lens trend also plays a role here and makes the glasses a hot model for this fall.
Valentino, 3,500 shekels, importer: Lex Luthers, photo: Foreign Relations
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