“The French advertising market is continuing its recovery that began a year ago. Despite a macroeconomic context marked by high inflation, it should return to levels very close to those before the pandemic across all media at the end of 2022”
, rejoices Xavier Guillon, managing director of France Pub.
In the first half of the year, net advertising revenue from traditional media, radio, television, the press, cinema and billboards, amounted to 3.2 billion euros, up 9.2% over one year, unveils the Unified Advertising Market Barometer (Bump) published on Thursday.
A few sectors are exceptions.
Digital drives the market
Food, whose margins are particularly affected by soaring prices, is one of the only ones to decide on its communication expenses.
Like the giant Nestlé, whose advertising pressure has been reduced by 17% in France.
Automakers, who are still struggling to produce new cars because they don't have enough...
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