Rewe market: part of the meat counter is vegan - "absolutely brilliant!"
Created: 09/15/2022, 17:15
By: Franziska Vystrcil
A Rewe market in Kaarst (NRW) is celebrated online.
There, customers can shop at a purely vegan meat counter.
© BW24 Screenshot/Instagram/rewefamilieroettcher
There are now vegan alternatives for most foods.
In a Rewe store in Kaarst (North Rhine-Westphalia), customers can now even shop at a vegan meat counter.
Kaarst - Whether sausage, cheese or even a fried egg - there is now a vegan alternative for almost every food.
The ideas are getting more and more unusual.
A Swedish manufacturer received an award for a vegan burger - because it is said to taste like human flesh.
The movement has continued to grow in recent years.
In the meantime, not only large companies like Wiesenhof or Rügenwalder have jumped on the vegan trend.
Grocery giants such as the discounter Lidl, the supermarket chain Kaufland and many other markets have also expanded their vegan range.
A Rewe store in Kaarst (North Rhine-Westphalia) is now going one step further and has been offering its customers vegan sausages and vegan meat substitutes at a fresh and service counter since the beginning of September.
The family business is celebrated online.
Minced meat, meat loaf, cordon bleu: the vegan service counter includes 34 products
With 34 products, the vegan range in Kaarst in North Rhine-Westphalia is almost all-encompassing.
From minced meat to meat loaf, cordon bleu, chicken fillet to Lyoner - everything is produced without any animal ingredients.
The Rewe market is run by the Röttcher family.
The family has been dealing with the topic of nutrition for a long time and therefore wanted to change something in their supermarket.
"Some time ago I started to deal more and more with nutrition instead of just simply selling groceries, because I'm convinced that customers are more enlightened and are paying more and more attention to healthier nutrition," said Thomas Röttcher, Managing Director of the Marktes
, opposite the
VeganNews
.
As early as 2021, the store expanded the vegan department as part of a renovation and also moved it to the fruit and vegetable department.
Due to the high demand for vegan products, the managing director wanted to implement another idea: a service counter like that of a butcher, but where vegan alternatives are offered instead of meat and sausages.
Röttcher therefore had part of the meat counter converted and also integrated a purely vegan butcher shop.
The products have been sold there since the beginning of September by specially trained staff, and the products are delivered to the Rewe market by a total of seven suppliers.
Consistently positive reactions: Netz celebrates vegan meat counter
The offer is also well received on social networks.
"Strong!
As far as that is concerned, you are a real role model for other markets," writes a user under the Instagram post for the opening of the vegan meat counter.
"This is absolutely brilliant!
Now only go shopping from you!” writes another customer enthusiastically.
“Great praise for this progress and this rethinking.
That is exactly the right approach.”
Many users want such a counter in their stores and hope that other supermarkets will adopt the concept.
Others are also happy to be able to save on waste thanks to the service counter.
"Great, finally less packaging waste for these products!" is one of the comments, which many other users agree with.
Most recently, the Rewe brand was criticized for pointless garbage.
Customers had complained that slices of melon wrapped in plastic had been put up for sale.
A shop from Ludwigsburg is also pursuing the packaging-free concept: The unpackaged drugstore in Stuttgart “OhnePlaPla” proves that it is also possible to do without plastic and the like.
