Bakeries offer “inflation bread”: “Not everything has to be more expensive”
Created: 09/20/2022, 15:02
By: Helena Gries
The crisis makes you creative.
Some bakeries in Germany now offer "inflation bread".
This should not only relieve the customers financially.
Kürten – Bakeries in Germany are also feeling the effects of the current price explosions.
According to the Central Association of German Bakers, around 60 to 70 percent of bakeries run their ovens with gas.
But even those who depend on electricity and oil have to accept large price increases in times of inflation, according to a report in the
Tagesschau newspaper
.
Expensive raw materials such as sugar, flour and butter are also becoming a problem.
Many bakeries fear losing their customers to discounters if they have to keep raising the prices of their baked goods.
Some companies therefore want to fight the energy crisis with creative ideas and sell "inflation bread".
The energy crisis and inflation also affect bakeries: “Inflation Bread” is well received
Mario Fritzen, for example, offers an “inflation bread” for 2.50 euros in his bakery in Kürten (North Rhine-Westphalia).
“Not everything has to be more expensive” is written on the price tag.
The bread weighs 750 grams and costs considerably less than the other types of bread in his bakery.
Customer reactions are positive.
"The offer is accepted, the bread is sold out every day," says baker Mario Fritzen to
HNA.de
from
IPPEN.MEDIA.
Baker Mario Fritzen with an "inflation bread" in front of the Kürtener Landbäckerei.
© Facebook/Kürtener Landbäckerei
“Some people come to our bakery because they heard about the bread on the radio,” Fritzen continues.
He sees the "inflation bread" as an offer for customers with little money who still want to shop in a craft bakery.
The mixed wheat bread is currently the best-selling bread in the country bakery in the Cologne area, but the bakery does not make a profit with it.
"Inflation bread" against the energy crisis: bakeries want to draw attention to the difficult situation
In Hilden near Düsseldorf, baker Roland Schüren sells “anti-inflation bread”, which he makes from leftover bread.
The organic baker wants to produce more sustainably.
"We replaced 20 percent of the flour with leftover bread, which we naturally dried, ground and roasted," Schüren told
Tagesschau
.
With their "inflation breads", the bakers not only want to fight against the rising prices for food in Germany.
Above all, they want to draw attention to their difficult situation.
The Central Association of the German Bakery Trade warns of a wave of bankruptcies if there is no relief from the state.
"Help must come," emphasizes baker Fritzen.
Otherwise he would worry that at some point he would no longer be able to make ends meet.
(hg)