From New York to Paris, the world of fashion is celebrated in September, the sector that together with Beauty covers the largest share of investments in Influencer Marketing and which in Italy in 2021 generated 29.2% of the posts sponsored by influencers.
In general, from
the Buzzoole Observatory
, it emerged that in
the last year, fashion tips in video format (reel) in addition to IG Stories are becoming more and more popular.
In addition to glossy shots and shopping guides, there is also a greater attention to the production of
content for more educational purposes as well as entertainment.
.
Some examples can be useful tips for rearranging your wardrobe and eliminating clothes that are no longer used, or styling tips and DIY (do it yourself) video tutorials to touch up clothes.
Furthermore,
in the contents of the fashion influencers there is a greater attention to the promotion of a more sustainable fashion
and other increasingly central themes in modern society such as body positivity, or the acceptance of one's body beyond stereotypes.
The first place in the "Star" ranking
(ie influencers with at least 100 thousand followers, according to the Observatory set up by Buzzoole to analyze the performance of creators on Instagram in the Fashion sector during the month of August 2022)
continues to be chaired by Chiara Ferragni
, with an average of 470,200 interactions per post.
His fanbase also recorded a follower increase of + 1.2% compared to the beginning of August.
In second place, with over 105,000 interactions per post,
Paola Turani is reconfirmed.
His fanbase in August did not change in terms of follower growth or decrease (approximately +800 followers).
Third place also continues to be presided over by
Valentina Ferragni
, with an average of over 98,000 interactions per post and a slight decrease in the fanbase (-0.2%) compared to the number of followers registered at the beginning of the month.
In fourth position, however, there is
Elisa Maino
, with an average of over 75,100 interactions per post and a follower growth of + 0.1% compared to the start of the month analyzed.
Finally, the fifth position is occupied by
Beatrice Valli
.
Her content received an average of 73,200 interactions in August, and her fanbase recorded a slight drop (-0.2% of followers) compared to the beginning of August.
Gianluca Perrelli, CEO of Buzzoole declares: “In recent years the Fashion sector has evolved and expanded to different types of creators: from celebrities to journalists and fashion experts, from promoters of sustainable fashion to the most famous singers.
Even the most famous tiktokers show interest in creating their own content showcases in the world of Instagram, certainly also for the desire to broaden their audience and intercept a more adult audience than that of the short video social TikTok.
In addition, new communication styles and creative formats are also rampant to engage and conquer one's audience in an unconventional way ".
For the
"Rising Star"
ranking there are, however, several new entries:
in first place there is Emma Sartini,
which leaves behind the fourth position obtained in the ranking last year.
In August, her posts received an average of 14,200 interactions and her fanbase grew by + 9.7% compared to the beginning of the month.
The silver medal of this ranking goes to
Giulia D'Aloia,
with an average of 6,500 interactions per post and about + 11.7% of followers.
Bronze for
Elettra Lastra
, with an average of 6,400 interactions per post and an increase in the number of followers equal to + 4.3% compared to the beginning of August.
Off the podium in fourth place we find a new entry:
Gianmarco Millo,
with an average of about 5,900 interactions per post and + 1% of new followers registered compared to the beginning of the month analyzed.
It follows in fifth position
Francesca Esposito
, with an average of 3,800 interactions and + 1.4% of followers.