Friday, Alessandro Michele did not hide his joy of playing with the effect of surprise that he is able to produce on his audience.
Nourished by philosophical and family references (his mother and his aunt, twins, are quoted in the note of intention), his spring-summer collection which paraded in the large hangars of the Gucci head office in Milan, was as usual generous on the catwalk (over sixty looks).
And inclined to develop reflection on the notion of identity through a finale composed of 68 passages of identical twins.
When the show started, guests did not notice the presence of the twin models on the catwalk because a wall separated them as they walked the runway at the same time.
It was only at the end of the show that they were reunited in front of a dumbfounded audience.
In addition to the expected spectacular effect (and calibrated for social networks) - the Italian designer explains how to focus his thinking on the question of individualization, especially when everything seems the same.
In his note of intent, he questions “the relationship between the original and the copy” to conclude that “the same clothes give off different qualities on apparently identical bodies”.
And to continue: "Fashion, after all, is based on serial multiplications which do not however hinder the
Since his arrival at Gucci in 2015, the Roman designer likes to call for deep reflection around clothing.
And strives, in continuity, to ignore gender, as to break old ideas about the day and night wardrobe.
An exercise in which he always embeds an "imperfect" aesthetic that plays on the atypical, the visionary spirit, with, in the background, a feminist statement.