After the death of the Queen: Ketchup manufacturer Heinz has to change the logo
Created: 09/23/2022, 18:30
By: Carina Blumenroth
A lot changes after the death of Queen Elizabeth II – among other things, companies like Heinz-Ketchup have to change the design of the logo.
What's behind it.
Queen Elizabeth II has died at the age of 96.
Prince Charles officially became King Charles III.
– this is just one of many changes that are still pending.
With the Queen's demise, companies like Heinz are also having to change the design.
You can find out why this is the case below.
The royal coat of arms on the Heinz ketchup bottle neck has to go.
© Imago
After the death of the Queen: That's why companies have to change their logos
In monarchies such as the United Kingdom, the royal family is very important.
Queen Elizabeth II has shaped the country and its people over the past 70 years.
For example, her face can be seen on banknotes - for now, because soon the face of King Charles III will be emblazoned on the pound notes.
But that's not the only special feature.
There was and is also the system of purveyors to the court, the so-called "Royal Warrant".
Any company that receives the delivery order from a member of the royal family may call itself that.
The title then indicates the special status.
However, the title may only be worn until the issuing person dies.
This has now happened.
The Heinz company is one of those affected.
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Heinz bottles look different after the death of the Queen
At the top of the neck of the famous ketchup bottle is the Queen's award - the royal coat of arms.
Below the sentence as the Queen's seal of quality: "By Appointment to Her Majesty The Queen, Purveyors of Heinz Products".
A total of over 800 companies are affected by the changes, as reported by the
Walesonline
portal .
The companies now have a good two years to make the change.
If companies wish to continue to designate themselves as "Royal Warrants" they can apply again - the title will then be granted by King Charles III.
forgive.
The Royal Holders Association advises that applicants must demonstrate that they have an appropriate sustainability and environmental policy plan in place.
To reapply, companies must also assure that they will be able to supply the royal household regularly and recurringly in five of the next seven years.
Traditional company Heinz started selling "Catsup".
The Heinz company has been around for over 150 years and was founded by Henry J. Heinz.
The company website describes how Heinz sold his mother's horseradish in transparent bottles as early as 1869 at the age of 25.
It is said that he used the bottle's transparency so that he could show that he was selling good quality.
He has retained this with the famous ketchup.
He then sold the first Heinz ketchup in the USA in 1876 as "Catsup".
After the success in the USA, Heinz ketchup was also introduced in Great Britain.
With great success - Heinz has developed into a traditional brand.
It is not yet known whether the Heinz company intends to apply again as a "Royal Warrant".
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