The Limited Times

Now you can see non-English news...

Home Staging, the strategies to redo the look of the house and sell it better - Lifestyle

2022-09-25T20:47:19.655Z


(HANDLE) No lowered blinds, trinkets on furniture or unmade beds. Remove the drying rack from the living room and no concealment of defects (such as water stains) or 'wide angle' photos posted on real estate sites. If these are the bases to avoid that, if you want to sell a house, visitors feel uncomfortable once they cross the threshold, there are instead precise and more refined strategies to make your h


No lowered blinds, trinkets on furniture or unmade beds.

Remove the drying rack from the living room and no concealment of defects (such as water stains) or 'wide angle' photos posted on real estate sites.

If these are the bases to avoid that, if you want to sell a house, visitors feel uncomfortable once they cross the threshold, there are instead precise and more refined strategies to make your home irresistible and sell it even in a few days.

These are not structural changes but ways to enhance its beauty, designed by new professionals who deal with embellishment and photographs for advertisements.

'The houses sell themselves the first 90 seconds of the visit because emotions control the choices' is the mantra of the

home staging experts

, a method that, as the literal translation of the term also says, 'stages' domestic environments for the visit of potential buyers.

Whether empty or inhabited, the house sells best if properly prepared.

The figure of the home stager is becoming indispensable to investors and real estate agencies throughout the peninsula because it accelerates sales and wins the competition but the professionals in the field are still few, in short, a new professional outlet is opening up.


How to make your home irresistible?

The architect Chiara Manto reveals some home stager secrets to Ansa: “Empty houses are not very empathetic, we get confused about the spaces seen even when we return home after the visit, they lend themselves to doubts about the proportions.

So furnishing it, only with some elements that balance the environments, allows you to correctly perceive the dimensions to give meaning to the house itself, including falling in love with it.

On the other hand, the work on inhabited houses is different.

Many houses have a repelling effect as soon as you walk in the door, they are full of mixed styles, with grandparents' furniture added to modern furnishings and furnishings.

Moreover, those who live there do not always put the visitor at ease, sometimes even showing themselves to be unwelcoming.

The first operation is to 'lighten' the environments,

with a decluttering action that frees the space temporarily allowing those who visit it to be able to imagine themselves inside.

So away with the furnishings, accessories and elements of 'emotional disturbance' such as favors, photographs and frames, religious references and so on.

A useful strategy is also to eliminate colors, when too many.

That is, cover sofas, armchairs, cushions and beds with white sheets.

Vegetable embellishments follow: bouquets of fresh flowers, for example, are an excellent welcome message that the house addresses to those who visit it ”.

A useful strategy is also to eliminate colors, when too many.

That is, cover sofas, armchairs, cushions and beds with white sheets.

Vegetable embellishments follow: bouquets of fresh flowers, for example, are an excellent welcome message that the house addresses to those who visit it ”.

A useful strategy is also to eliminate colors, when too many.

That is, cover sofas, armchairs, cushions and beds with white sheets.

Vegetable embellishments follow: bouquets of fresh flowers, for example, are an excellent welcome message that the house addresses to those who visit it ”.


Other

strategies:

playing with the lights.

No lowered shutters or light bulbs, natural light and bright windows are better.

Another trick to ignite the emotions?

“Preparing the table set with a nice family service and with care, even without a tablecloth.

In short, to convey positive vibrations that also make you fall in love at the first shot ”, concludes Manto. 


“The demand for these professionals is high and is increasing significantly throughout the peninsula, especially in Rome and Milan, because the real estate sector has profoundly improved in terms of quality in recent years.

The home stager works in synergy with other professionals working in the sector and is able to enhance the property with temporary furniture if it is an empty house, or to make some temporary changes in the furniture of inhabited houses " - explains Manto, lecturer at the home staging course set up at the European Institute of Design in Rome.


“Enhancing the properties helps to quickly find the perfect buyer and conclude the deal in the best way, - explains Fosca De Luca, home stager and redesigner, author of several essays on the subject and founder of the Italian Academy of Staging & Redesign.

"The real estate market increasingly requires diversified skills, which include real estate marketing, sales strategies, interior photography, or the use of wallpaper and feng shui principles."


“The home stager experts do not make structural changes to the houses but work to ensure that the environments are enhanced on an emotional level, both in the photographs published in the advertisements and during the visits, shortening the sales times, which can even take place in a few days.

They are 'accelerators'

that are part of an organized and complex structure, such as the real estate agency or investor companies, which deals with the most rational and objective factors linked to a real estate sale, - underlines Chiara Manto.

Source: ansa

All life articles on 2022-09-25

You may like

News/Politics 2024-02-26T23:52:42.755Z

Trends 24h

Latest

© Communities 2019 - Privacy

The information on this site is from external sources that are not under our control.
The inclusion of any links does not necessarily imply a recommendation or endorse the views expressed within them.