The worlds of design and fashion intertwine.
In many ways these are two tangential worlds, where the designer takes the user on a journey of inspiration, material, texture and color.
A certain product can be beautiful or not, and it all depends on the eye of the beholder.
What is more important, is to look for and explore the story behind a designed shirt or a colorful vase.
Often, the story will provide an important layer that will add to the observation of a particular product.
There are ecological designers and those who explore the tension between advanced technology and the use of traditional production techniques, there are those who emphasize contrasting connections between materials and textures and there are those who reveal naive motifs.
Most of the time, if you ask the designer about his sources of inspiration and his color and material choices, you will be swept away into worlds that will enhance your experience, and the choice of a particular item.
The new year is a great time to shine a spotlight on eight local creators who specialize in developing, designing and manufacturing products for the home environment.
There is nothing more exciting and satisfying than getting to know a young creator you have connected with, starting to follow him and accompanying him during his development.
Designed lighting // Asaf Winbrom
Lighting designer Asaf Vinbrom in the new studio he opened, photo: Karin Ravana
Designer:
Asaf Vinbrom
Academic degree:
Bachelor's degree in industrial design
Area of specialization:
designer and manufacturer of lighting fixtures
The product mix:
decorative lighting fixtures and fixtures
Main material:
wood combined with metal, glass and marble
The agenda:
every lighting fixture I design starts with the material or work technique, I develop something new and then check which lighting fixture the new discovery can fit
What is good design in your opinion?
Good design is a combination of materials and forms, where each of them comes in a harmonious dialogue with the other
Where to get it:
Bar Yohai 20 in Tel Aviv and in the online store
Price range:
NIS 800-7,700
The showroom space of the lighting designer Assaf Vinbrom, photo: Karin Ravana
A wide variety of lighting fixtures - standing, hanging and laying, photo: Kirin Ravana
Paper cutouts in wood //
Frill furniture studio
Gila Beach in action, photo: Hadar Dolan
Designer:
Gila Babich
Academic degree:
Master's degree in diplomacy gathering dust.
Professional carpentry studies
Area of specialization:
design and manufacture of handmade furniture by personal order
The product mix:
furniture - dressers, tables, shelves, sideboards, bookcases, etc., and objects - lighting fixtures, mirrors, wall pieces
Main material:
wood
The agenda:
to create items that are useful art
What is good design in your eyes:
happy and emotional design
Where to get:
The collection can be seen on the brand's website and on Instagram
Price range:
NIS 1,200-8,600
Cut-out dresser, frill furniture, photo: Hadar Dolan
Chest of shelves, frill furniture, photo: Hadar Dolan
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The carpets come out of the box //
YARNATAK studio
Owners of Yarnatak Studio - Maria Feigin and Gaya Belori, photo: Gal Shneor
Designers:
Maria Feigin and Gaia Balori
Academic degree:
visual communication and psychology
Area of specialization:
design and production of handmade carpets
The product mix is
formal rugs, wall and floor rugs
Main material:
cotton
The agenda:
to take the carpet out of its fixed frame
What is good design in your eyes:
design that combines worlds and tests boundaries
Where to get it:
at the brand's online store
Price range:
NIS 300-3,000
Salmon rug, yarnatak studio
Kokoloma carpet, yarnatak studio
Naive Worlds //
Limi Alone Studio
Limor is a jeweler who owns the LIMI ALONE brand, photo: Eliana Golomb
Designer:
Limor Zoruf
Academic degree:
B.design visual communication
Field of expertise:
ceramics
The product mix
for home tools and decorative items
Main material:
clay
The Agenda:
Functional Fantasy
What is a good design in your opinion:
something that will do my soul good when I look at it, and also that I will have a lot of use for it
Where to get it:
in the brand's online store, on Instagram and in the "Collection" store
Price range:
NIS 80-400
Homeware and decoration, LIMI ALONE, photo: Eliana Golomb
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An amusement park of silk, humor, color and style //
Better in person
Michal Luria, owner of the Better in person brand, photo: ninetytwo
Designer:
Michal Luria
Academic degree:
textile design
Field of expertise:
print The
product mix
: tablecloths, silk handkerchiefs, bandanas, bags, t-shirts and more Main
material:
masking tape, computer, silk
The agenda:
a sense of humor
What is good design in your opinion:
a complex story told simply
Where to get it
: in the store the brand's online
Price range:
NIS 70-400
Tablecloth with prints of broken plates, photo: Shelly Brown
Prints and color combinations apofi style, photo: Tamar Katz
Prints climb walls //
Rebecca Sevinir
Rebecca Sevinir, owner of the brand Rebecca Sevinir, photo: Elad Akerman
Designer:
Rivka Savinir
Academic degree
:
BA in art, MA in fashion
Field of expertise:
multidisciplinary visual artist.
Specializing in surface and wall design
The product mix
: wall sculptures, wallpapers and surface and wall coverings
Central material:
tapestries, threads, hand embroidery that undergo computer processing and are developed into images that characterize the wall sculptures, wallpapers and additional coverings
The agenda:
connecting the world of sewing and embroidery, which are my roots, to the digital space and vice versa
What is good design in your eyes:
a dialogue, a frequency that connects people through the use of form, color, composition and material, and leads them to the starting point of the designer, which is to mix soul with thought.
Good design makes that point resonate, stimulate, excite and activate the viewer consciously or unconsciously
Where to get it:
You can get an impression on Instagram
Price range:
from NIS 4,500
Wall covering incorporating a photographed tapestry work, Rebecca Sevinir, photo: Gamma Walls Production
18 Close-up of the filmed tapestry work, production: Gamma Walls
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Between craft and technology // Tamara Anna Efrat
Tamara Efrat, owner of Tamara Anna Efrat studio, photo: Yoav Peled
Designer:
Tamara Efrat
Academic degree:
Master's degree in design and technology
Area of specialization:
design and technology
The product mix
: textile and ceramic products that combine different technologies
Main material:
ceramics and textiles
The agenda:
dealing with the connection between traditional crafts and advanced technologies
What is a good design in your eyes:
a design that has a thought and a story behind it
Where to get it:
at the brand's online store, on Instagram, and at the studio on 1 Kishor Street, Tel Aviv
Price range:
120-1400 for ceramic dishes
From the Crafted Technology project, Tamara Efrat in collaboration with Moran Mizrahi and Amit Zoran, photo: Daniel Schechter
Translation of manual craft into digital craft that is expressed in a set of porcelain utensils, photo: Daniel Schechter,
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Urban gardening with an ecological tone // Rota
Keren Atas and Arnon Rosenzweig, owners of Ruta, photo: Amir Boberman
Designers:
Keren Atas and Arnon Rosenzweig
Academic degree:
industrial design students in Bezalel
Field of expertise:
development and design of tools for urban and sustainable gardening
The product mix
: mini vase for rooting cuttings, for flowers, or for preserving the freshness of edible leaves.
Easy to hang on the wall and magnetized to the refrigerator, or on any other metal surface
Key Material:
The sustaining design is made from pre-inflated bottles discarded from the industrial production line at the Soda Stream factory, and given new life by an insert printed from environmentally friendly material
The Agenda:
In an age of industrial abundance and scarcity of natural resources, we strive to act in an environmentally responsible manner and use what already exists
What is good design in your eyes:
good design is not fixed, it changes and develops according to the environment and the period
Where to get it:
at the brand's online store
Price range:
NIS 40 for a mini vase
Bottles that were rejected from the production line became a miniature vase, photo: Rota
Mini vases with a magnet that allows them to be magnetized to a variety of surfaces, photo: Rota
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