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Rewe makes the sausage counter vegan - several markets are affected, including in Munich

2022-09-26T03:34:37.063Z


Rewe makes the sausage counter vegan - several markets are affected, including in Munich Created: 09/26/2022, 05:18 By: Ines Baur Rewe is now introducing vegan products at some sausage counters. (Iconic image) © IMAGO / Martin Wagner The number of people adopting a vegan diet is increasing. Rewe is going vegan and is rearranging the first service counters. Sausage out, tofu in. Where there is


Rewe makes the sausage counter vegan - several markets are affected, including in Munich

Created: 09/26/2022, 05:18

By: Ines Baur

Rewe is now introducing vegan products at some sausage counters.

(Iconic image) © IMAGO / Martin Wagner

The number of people adopting a vegan diet is increasing.

Rewe is going vegan and is rearranging the first service counters.

Sausage out, tofu in.

Where there is the vegan counter.

Frankfurt – According to a survey by the Allensbach Institute for Demoscopy from January 2021, around 23 percent more people classified themselves as vegetarians in 2020 than in 2016. There was an increase of around 41 percent among vegans.

This target group is becoming more and more interesting for the food industry and retail trade.

So it was a matter of time before the first retail chains followed suit.

About Rewe.

Meat counter at Rewe goes vegan - customers pay attention to healthy eating

Rewe is testing a vegan service counter in selected stores.

This means that the vegan products are presented in the service counter in a similar way to the meat and cheese products.

Customers can get advice and buy the quantity they need.

Thomas Röttcher, managing director of a Rewe market with a vegan service counter, explained to

vegan-news.de

that he had dealt intensively with the topic of nutrition instead of just selling food.

He is also sure that customers today are paying more attention to a healthy lifestyle.

Vegan meat counter at Rewe - the list of test markets

The list of test markets is available on the company's website.

In Munich you can find the counter at:

  • Rewe Markt, Theatinerstraße 14, 80333 Munich in the Fünf Höfe

  • Rewe market, Landshuter Allee 30, 80637 Munich

The vegan service counter is a topic on social networks such as Twitter.

Interested people exchange information about the markets in which the offer is available and where they would like to have the counter.

Quite a few are disappointed that there is still no market with a corresponding offer in their area.

A user advises you: “Have you already sent an email to REWE customer service?

You can also explicitly specify the market there so that the request is forwarded to the operator!”

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Testing of the vegan meat counter at Rewe has been running since September

The vegan counter test has officially been running at Rewe since September 19 in around 60 stores across Germany,

writes

fnp.de.

The vegan selection in the service counters therefore includes plant-based alternative products for meat, sausage, cheese and fish.

On offer would be, for example, vegan salami and vegan liver sausage, vegan grilled skewers and vegan steak, various mature cheese alternatives or vegan delicatessen salads.

The new offer is usually in the counter area of ​​delicatessen or cheese in the Rewe stores.

Meat substitutes still in trend - Lowest value for per capita consumption of meat

Whether tofu sausage, seitan schnitzel or veggie burger.

The vegan market is booming and the industry is reacting to the changing consumer behavior of its customers.

This is shown by figures published by the Federal Statistical Office (Destatis).

In 2021, companies in Germany produced almost 17.0 percent more meat substitutes than in the previous year.

With a view to 2019, production even increased by 62.2 production.

This means that around 98,000 tons of meat substitutes were produced in 2021.

In the previous year it was around 84,000 tons and two years earlier 60,400 tons.

The value of these products increased in 2021 compared to the previous year by 22.2% to 458.2 million euros (2020: 374.9 million euros).

According to the Federal Office for Agriculture and Food, the per capita consumption of meat was 55 kilograms per capita last year.

That was a 12 percent decrease from 2011 and the lowest since records began in 1989.

Source: merkur

All life articles on 2022-09-26

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