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VIDEO. "Pinkflation": when inflation affects women's products more than men's


A Swiss study published in August reveals that women's fashion is more sensitive to inflation than men's. This increase is in addition to

Have you noticed that inflation has taken over the shelves of ready-to-wear stores, especially among women?

A Swiss study published by the Zurich-based media NZZ am Sonntag, with the online comparator Comparis, revealed that the price of women's clothing had increased by 6.5% since 2000, compared to only 0.3% for men.

This new phenomenon has a name: “pinkflation”.

Translate: “pink inflation”.

Read alsoColor, pattern and same size: at H&M and Zalando, children's clothing is still very gendered

According to the authors of the report, no valid reason could explain such a difference in the evolution of the price, if not the sexism of the industrialists.

Men's and women's clothing is generally made from the same raw materials and in the same factories, making it difficult to justify pinkflation.

In addition, competition is stronger in the women's fashion market than in the men's fashion market.


“Pinkflation” is reminiscent of another phenomenon already pointed out by associations: the “pink tax”, a marketing trick used by brands to sell more expensive products and services to women.

Source: leparis

All life articles on 2022-09-26

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